Social media stats: an algorithm change
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James Cridland posted on Friday 8th February at 20:49We added a set of social media charts last month (here’s the radio one for example).
The algorithm is a subject of debate by many; and tonight, we’ve made a significant change that reflects the part that staff members play in promoting their employer. Just one tweet from Fearne Cotton, for example, reaches over 4 million people: and is a significant promotional tool for radio stations.
Accordingly, we now are compiling statistics that include stats of all staff Twitter followers too. So, Free Radio Birmingham & Black Country now has a social media stats page that includes an additional 78,000 followers of Free Radio presenters and others.
Our social media statistics are updated over a rolling 24-hour period, so you’ll see significant change in the chart until 8pm on Saturday; by which time we’ll probably see a rather different-looking chart. Watch out for it.
It certainly will.
The best way is to go to the page for the media title concerned, and add staff there. Once they are added, you can edit Twitter accounts and more.
The worse way is to drop me an email – james.cridland@mediauk.com – and I’ll get around to adding them at some point. (wink)
how relevent really to radio is the you tube watches stat – it only needs one you tube video to go viral that happens to be posted on a radio stations “you tube” channel and the stats become totally haywire even if the viewers know nothing about the radio station and care even less…
I agree with that, Greg – it’s one reason why we down-weight that figure. Still useful – but nowhere near as useful as, for example a Facebook ‘like’ which means more contact from that station in future.
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Regarding the new ‘stats of all staff Twitter followers’ – What is the best way to submit Twitter names for personnel, in order to connect them in the database? For larger stations the coverage is quite thorough, but there are cases of stations only having a few listed in the Media UK database, which no doubt affects the results being produced by the algorithm.