Part of An introduction to newspapers in the UK
The middle-market tabloids, the Daily Mail and the Daily Express are (possibly thankfully) concerned with a very different readership - that of affluent women. Weekend supplements and carefully-placed sponsorship ensure that these titles are a cheap alternative to a magazine, while sports supplements aimed at the husband aim to broaden their readership.
The Daily Mail has a staunch right-wing agenda, and is lampooned by some for their over alarmist headlines, particularly about political asylum seekers, house prices and "things that give you cancer" - in 2009, the Daily Mail claimed in the same month that coffee would "give you cancer", as well as "cure you from cancer" in different stories. There's a website tracking the Daily Mail's cancer scares, and an amusing Daily Mail-o-matic that creates false, alarmist, front-page headlines. However, its formula, said by former owner Lord Northcliffe to give his readers a 'daily hate', has made the Daily Mail one of the most popular newspapers in the UK.
The mid-market tabloids
Follow @jamescridlandAn introduction to the mid-market tabloid newspapers in the UK
James Cridland is the Managing Director of Media UK, and a radio futurologist: a consultant, writer and public speaker who concentrates on the effect that new platforms and technology are having on the radio business.
E-mail James Cridland | Visit James Cridland's website
Comments
Be the first to comment
Use a social media account you already have to log in. More info
If you're not on social media, register for a Media UK account.
By logging in, you are consenting to a cookie that personally identifies you to us. Here's more about our cookies.
Get the Media UK Daily
Get new articles, news, jobs and discussions every day into your inbox. Subscribe, free, now