FM radio in an extension lead
Radio's in everything. Even extension leads.
I was impressed at the above FM radio - as part of a mains extension cable drum. Makes perfect sense to build in a radio into one of these things, if you're a builder. That, again, is one of the benefits of radio: its functionality appears to be in everything, whether it's a car, a hifi, a television or even a mains cable.
But for these builders, the FM switchoff has already happened. This device has been long-since forgotten about. They have a new radio, which gives them what they want.
It's this one. A big, beefy, and very loud DAB radio: which, on my last two visits, was tuned into Polish Radio London.
Perhaps one challenge is to get DAB radio sets built-in to extension leads...
James Cridland is the Managing Director of Media UK, and a radio futurologist: a consultant, writer and public speaker who concentrates on the effect that new platforms and technology are having on the radio business.
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