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The future of radio - RadioDNS Hybrid Radio to be at IBC

RadioDNS Hybrid Radio - the marriage between broadcast radio and the internet - makes radio better: and it's growing

Turn on a RadioDNS-enabled radio, like a Pure Sensia, a Revo Axis, or a Philips iPhone dock, and you'll see it's a little brighter as of the last seven days: the BBC have enabled simple RadioVIS slides for their national radio stations (with additional information for BBC Radio 1 and BBC Radio 1Xtra). I'm personally thrilled about this, because I've been working on the RadioDNS Project since 2007 or so, and to see the launch of services from the BBC (as well as existing services from people like Heart, Capital, Absolute Radio, Planet Rock, Xfm, LBC 97.3 and many others) is great validation for what the project's trying to do.

Recently it's been quite busy for RadioDNS. I've attended a few meetings in Paris, working with the automotive industry (alongside internet radio organisation the IMDA). As car dashboards become more complex and better connected with the internet, RadioDNS offers some real benefits: not least, service-following between FM, DAB and IP. As an LBC 97.3 listener, I'm quite excited about this - as I drive away from London, my RadioDNS-enabled car radio can seamlessly flick between FM and the internet when the FM signal fails: then off to DAB in parts of the country too. And it does all this without me having to press a single button: drastically reducing driver distraction while keeping people listening to their favourite station. No wonder that, to my slight embarrassment, a demo of the service-following technology that RadioDNS enables was greeted by a round of applause!

Then, up to SBD, the global company who look at vehicle security and telematics systems, who operate out of an old brewery in an idyllic village near Milton Keynes. I was able to demonstrate service following again, which the company caught on video.

And later, I'll be with the RadioDNS Project at the IBC, the annual broadcast show in Amsterdam. This is part of a quite packed September for the project, including IFA and the NAB Radioshow in Dallas. You can come and find me, or others, at the EBU's stand in 10.F20; and also see our colleagues at BBC R&D close by, who'll also be demonstrating RadioDNS-related stuff.

Broadcast radio is an amazing medium: yet, it can look poor and out-dated on a flashy, colour screen on a mobile or a car dashboard. I love the look on peoples' faces when they see the benefit that RadioDNS Hybrid Radio can bring: when the penny drops that RadioDNS is an open technology that's really easy to implement, it's fascinating to watch the thought processes that take place as broadcasters understand how this can future-proof our fantastic medium. I've never been more proud of the Project - and I'd love to show you what it can do.

If you're at IBC, I'll be at the EBU stand on Monday afternoon and all Tuesday: see you there, perhaps?

(The EBU has more on this).

James Cridland is the Managing Director of Media UK, and a radio futurologist: a consultant, writer and public speaker who concentrates on the effect that new platforms and technology are having on the radio business.
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Credits: Photo Matt Deegan