Prank calls: not big, not clever, not funny
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The 2Day FM incident will make life more difficult for every radio journalist in the UK.
Bear baiting, for instance, in which a beast is tormented in a pit until it bellows and rages in pain to thrill the audience with its fierceness. Dog fights, in which bystanders bet on which of two animals carefully bred for aggression will kill the other. Not to mention Victorian freak shows, in which human beings with physical or mental abnormalities would be displayed for the amusement of the paying punters.
It's still commonplace for women to be paraded in swimsuits, clutching numbers in lieu of anything personal like names, whilst their breasts, legs and backsides are assessed by a panel of judges. All a bit of fun.
When I was growing up, a popular TV show was Candid Camera, the programme which created the 'prank' genre by fooling members of the public with bizarre situations and filming their reaction. That show had its origins in US radio. Originally innocent (did that man really eat a goldfish he pulled from a tank in the pet shop? No it was a piece of carrot, but did you see that woman's face?) the genre evolved into the cruel deceptions of Beadle's About when a hidden camera was on hand to record to reactions of a woman who thought her family car had just splashed into a harbour. But she's only a punter. So it's funny.
I've clashed with presenters over the years. For the ego-driven it's easy to genuinely believe that anyone in the real world is 'game for a laugh' and that anyone who doesn't play along is 'miserable' or a 'sad git'. They're having a whale of a time in the studio, so anyone out there (often at unsocial hours, as windup shows are often on post-watershed because of potential 'adult' content) must be too. The little people taking orders at the pizza place, delivering leaflets for the MP or answering the phone in the hospital are just pawns in a game where the presenter is king.
I have no idea yet of the full circumstances surrounding the death of Jacintha Saldanha, the nurse who took the call from the Australian radio 'pranksters' at the London hospital where the Duchess of Cambridge was being treated for acute morning sickness. What is fact is that she died, apparently taking her own life, within hours of the incident. I'm sickened by the stream of internet comment which implies or directly asserts the victim 'must have' had other reasons for her suicide - if that's what it was.
What is also fact is that this incident has made life more difficult for every radio journalist in the UK from now onwards.
Dealing with hospitals is an important part of the radio journalist's day. When police sources report that 'a man was taken to hospital with serious injuries' following an accident reporters need to know the man's condition. I won't outline the whole procedure online in case it inspires the next joker to copy it when a celebrity is undergoing treatment, but it can be drawn out and time consuming, usually ending with a statement that the subject's condition is 'critical', 'stable' or 'comfortable'. The fourth option, of the hospital refusing to comment, often carries a tragic meaning frequently betrayed in the tone of the person refusing to comment. Such nuances inform the tone of the subsequent reporting.
When I do media training courses for the NHS, of which I've done probably dozens over the years, I drive home the point that they can trust and work with local media - especially radio and TV, whose activities are regulated by the Broadcasting Act and the BBC Charter. That message will now be forgotten. The first thought in the mind of any nurse answering any call from any radio station, any journalist, in the foreseeable future will be to tell 'em nowt. Hang up. Get rid of the threat. This will impact on the quality of local journalism in every community.
OFCOM is likely to review its guidelines on the use of covert recording in all circumstances, its journalistic applications as well as its use in (alleged) entertainment. You can be absolutely certain in the current post-Leveson climate the rules won't get any easier. This will impact on the quality and depth of investigative journalism in all radio newsrooms.
There is an argument for the 'prank call' amongst consenting adults. A presenter ringing his mate in the pub 'cos he'll be sloshed, or waking up a fellow presenter who's taking over the morning show, or 'surprising' a celebrity with a funny voice (I wonder how the station got the number to call?) are all conceivably justifiable as B-grade entertainment.
But prank calls involving the unwitting victim, often a low status easy target, are anything but funny. They have always been a form of bullying, involving an 'in group' (the presenter, their studio cronies and the audience) picking on an outsider for a laugh. The humour comes from the embarrassment, discomfiture or humiliation of another person. That's abuse. If they don't play along they're being 'boring' or 'oversensitive' - the same insults suffered by women or minorities who don't laugh along with sexism or racism.
Now, apologists for the genre are squirming, saying 'prank calls' are part of what radio is about.
Not in my name, sport.
This is an edited version of a post from Richard Horsman's blog
Having spent the best part of 30 years as a journalist in and around West Yorkshire, Richard is now training the next generation of news talent at Leeds Trinity University.
Visit Richard Horsman's website
10 comments

I wonder how much pressure the nurse was under from tabloid newspapers in the UK anxious to find out how she “felt” about taking the call? I bet there were a few hacks trying to get her to speak. I have no evidence, but wouldn’t it be the classic follow-up in a tabloid editor’s mind? Who knows if that added to her ordeal?

Oh- and what a beautiful old phone in the picture above to illustrate this blog…!

Great piece well written/well done. Lets not loose our sense of humour completely though and throw out the baby with the bath water

Agree, but I do think it’s wrong to make victims out of listeners.

Yep, I suppose its probably about keeping the balance right between what’s good natured comedy value and what’s taking advantage

Well structured article. The challenge for many “radio folk” in the UK is that both Australia and more specifically NZ live in arguably one of the most competitive markets in the world.
With the support of British taxpayers the BBC can, and does dominate your “wireless” without having to beat the streets for advertising.
(Those were the days)
I think common sense did not come into play when the lawyers finally decided to push the button on this prank, (they had left the room) and many broadcasters here in NZ thought that it was a made up prank which would have fooled everyone, not to be. (Aussies after all) The broadcasters we know would not have done a prank like this because of the potential fall out if the Princess lost the baby.
A shame really. A lesson for us all, but as one person commented, let’s take a deep breath and consider that creative stunts if done well, do add something to radio that other broadcast mediums don’t.

What a load of puffed up self-righteous twaddle from Richard Horsman. This was a very straightforward prank call there was no way the presenters could have anticipated this outcome in their wildest dreams or nightmares! And frankly as sad as this story is and as terrible as it is a normal person does not respond to a situation like this by taking their own life. Having watched the interview with the presenters I feel very sorry for them and feel they are being treated very unfairly. Even taking into account different cultures reacting to loosing face in different ways this was still a very extreme form of behaviour on the part of the poor women who took her own life. Maybe questions need to be asked of the hospital and indeed station management rather than the presenters being used as scape goats.

I totally agree with the post by Richard Horsman. Public humiliation of a victim, for the sake of a prank is bullying. For people to suggest that nobody knew what the outcome would be is correct but nobody knew who would take the call. It could quite easily have been someone with a weak heart .
Dave Barrett makes the assumption that the nurse was not a normal person. What right has he to make this assumption. He has no idea what if any other external factors were in this poor woman life. It may just be that this was the final straw brought on by this hoax and there are many many people struggling just to cope with pressures of life.
For Dave Barrett to say he felt sorry for the two presenters suffering their humiliation is indeed ironic.

Which kind of proves my point Alister, a person in a shop may have said something off the cuff to this poor lady which may have pushed her over the edge so you really can’t blame the presenters for what happened. It of course goes without saying (although I will say it anyway) I do of course feel terribly sorry for the family of this poor woman.
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Richard, great post and well said. I do wonder though if things would have had to change anyway given the 24 hour rolling news culture and in particular social media. Different in days gone by when there were fewer bulletins and you could get a ‘condition update’ for the 10pm for example and then check again in the morning. With the increase in output and more outlets all needing to check I can see the temptation for the NHS etc to say ‘we don’t give out this information over the phone’ and make the media wait for regular statements from the press office. I’d be encouraging NHS comms teams to become more proactive and to recognise the situations that are of interest and to give the media more regular updates, both in statement form and as audio and visual clips for broadcasters to use. This might be one way to allow everyone to do their jobs but I agree it is very unfortunate that the action of 2 DJs in Australia will likely impact on local journalists and relationships in communities all over Britain.