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Who is grasping the opportunity with social media?

Do Twitter, Facebook and other social networks represent an opportunity, or a lack of focus, for the UK media industry?

Social media networks have, clearly, been one of the growing elements of the last few years. 850 million people use Facebook each month; 11 accounts are made every second on Twitter; and at least 60% of Google+ users log in every day. There's plenty of figures.

In a great presentation at last year (which you can watch, free, online), Jem Stone discussed why social media needs measuring, and showed graphs - lots of graphs.

It turns out that there's a lot of information to discover about social media; with every major social network having an API, there's a lot to chew through.

So, we've spent the last few weeks working on accessing those APIs; and an algorithm to work out how well each bit of the media's doing. And, at the time of writing, this is what we've found...

The top UK radio stations show BBC Radio 1 as a clear leader, with KISS, Absolute Radio and Capital also in the top five - and one unexpected entrant, the former pirate Rinse FM, who have quietly amassed over 50 million YouTube views.

The top UK TV stations show an eclectic mix; EuroNews, Discovery Channel and Fashion TV leading the charts. Capital TV appears seventh - showing the benefit of a consistent brand between radio and TV.

The top UK newspapers is driven by Google+, where the Financial Times is the unexpected leader, pipping The Guardian to the post.

And, the top UK magazines has another interesting mix: The Economist, Nuts magazine, and New Scientist all make it into the top five.

You might, or might not, agree with our algorithm, which gives a total score based on some weighting of different social media statistics. You might also argue whether it's relevant - given that a radio station with a tiny amount of listeners has made it into the top five, beating many others with significantly bigger audiences. But, if anything else, these charts show some interesting surprises - as well as some "told you so" moments. Which is probably as expected.

Note: if we're missing a YouTube, Google+ or Twitter account for your favourite media title, you can edit it in our directory. Just follow the link, or search for it.

James Cridland is the Managing Director of Media UK, and a radio futurologist: a consultant, writer and public speaker who concentrates on the effect that new platforms and technology are having on the radio business.
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Credits: Photo / Dan Smyth Photography