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NextRad.io: the radio ideas conference, 9 Sept: be there

Not invented here?

Why does the UK radio industry shut out learnings from other countries?

A few months ago, I was in Holland, and talk with some of the broadcasters there got on to the subject of the BBC. "Ah," they said knowingly, "the Big British Castle. Lots of walls... not very many windows." They were referring, of course, to the BBC's arrogance. There's a feeling from many that it knows best: and doesn't seem to think it can learn anything from other broadcasters.

I've news for my Dutch friend: it's not just the BBC.

Over the last week, I've been in Berlin for the excellent Radiodays Europe conference - moderating many sessions and also speaking - then in Toronto for the similarly excellent Canadian Music Week, and from there, to talk to the folks at Radio-Canada in Montréal. In total last week I was on-stage eleven times with a bunch of amazing, brilliant, inspiring speakers.

But.

Excepting those speaking or working, there was not a single person from the UK commercial radio industry, or from the BBC's programme makers, at Radiodays Europe.

The same goes for the two-day radio conference at Canadian Music Week, too. And, indeed, from any of the other conferences I speak at - from Zurich to Paris, Stockholm to Barcelona. The Brits are nowhere to be seen.

In the UK, the only large, strategic radio conference we have is the Radio Festival - which is a comfortable gaze at our own navel, with virtually no voice from the rest of Europe, from North America, from Australia.

Why don't we think we can learn from others? Are we really that bloody brilliant?

Answers on a postcard. Or, preferably, in the comments.

James Cridland is the Managing Director of Media UK, and a radio futurologist: a consultant, writer and public speaker who concentrates on the effect that new platforms and technology are having on the radio business.
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22 comments

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Recommendations: 0
Carl Kingston
posted on Monday 25th March at 01:43

As a listener to overseas radio since the age of eleven I was always in awe of Dutch radio and Radio Veronica in particular from Holland. I was amazed at the technical skills of the Dutch jocks and their delivery and music selection. Dutch broadcasters are amongst the best in the World and later Radio 10 Gold proved this. It was my choice to listen to Radio Veronica in Dutch than the BBC I heard more music more variety and better presentation than English stations. The Dutch get it right with everything audio processing, music playlists, production and great broadcasters, they are on a par with the US in my opinion. Yes we can learn from others and we are not that bloody brilliant I agree James.

Recommendations: 0
Ash Elford
posted on Monday 25th March at 07:16

I don’t quite get the point of this thread.

It does appear that UK radio people are going abroad based on James’ post. They are “working or speaking”. In other words, nobody from the UK is there on a jolly.

There does seem to be many consultants used within the UK radio industry who do have experience of international radio and seeing how things are done abroad. Does this mean UK radio should ditch these and just go abroad themselves? If so, haven’t you just done yourself out of a job James?

Recommendations: 0
James Cridland
posted on Monday 25th March at 10:55

Perhaps I need to clarify “working or speaking”: there were a few people at both conferences sharing what British radio does. At RadioDays Europe, there were a few UK radio folks engaged in working for the RadioDays conference, by blogging or organisation.

Conferences aren’t “jollys”; they are a great opportunity to learn from other people.

Recommendations: 0
Mike Sainsbury posted on Monday 25th March at 12:28

You’re right on a number of counts, James. Conferences are not ‘jollys’ and are very valuable learning opportunities. In the 16 years we have been organising our European Radio conferences we have never had a single delegate from UK commercial radio – although we have had delegates from the BBC. Over a slightly longer period (22 years) we have been organising a companion TV conference. Whilst we have had delegates from most UK broadcasters, throughout this period we have never had one from ITV. Commercial broadcasters from other countries seem to feel there is something to be learned from others – but not many in the UK it seems!

Recommendations: 1
Tim Page
posted on Monday 25th March at 13:42

Rightly or wrongly, I suspect it has more to do with budgets than arrogance. If attending a conference already costs more than a week’s newsdesk cover, attending a foreign conference will probably cost two or three weeks.

(I’m sure there are people offering short radio conferences which represent excellent value for the pressed local radio budget :))

Recommendations: 1
Andrew Bantock
posted on Monday 25th March at 13:49

Actually James, what Conferences are is very expensive. I know most of the stations for whom I work would find it very difficult to justify the expense. Obviously there’s a argument that says they should try to somehow because, as you rightly say, they are a great place to learn and swap ideas.

Recommendations: 0
Mike Sainsbury posted on Monday 25th March at 13:50

The fact is, Tim, these constraints apply to broadcasters the world over whose budgets are also stressed. It is more a question of where and how value is perceived.

Recommendations: 0
Darren WeddingPhotographer Wingham
posted on Monday 25th March at 14:05

It does all come down to justification in budgets unfortunately.

But then, how much would a new idea or way of working contribute to the profitability of a company. Hard to justify in the current economic climate, but then, could be just the help one needs…

Recommendations: 1
Tim Page
posted on Monday 25th March at 14:11

Yes @Mike.. I don’t disagree with that, and it’s right we should get off the hamster wheel to look at the bigger picture. But I’d say it’s debatable whether going to RDE (once I’ve had an extra day away for travel, some plane flights and a bit of roaming data) would be of EXTRA value to my station, compared with going to the Radio Festival.

Recommendations: 1
Adam Bowie
posted on Monday 25th March at 14:39

Conferences are amazing. You can meet lots of new people, learn about lots of new things, and generally come away improved.

But sadly the UK industry (commercially anyway) as a whole is not in a great place right now. After a few years of declining revenues, they’re only now beginning to creep back up. Conferences can be expensive – even in the UK. Once you’ve factored in travel, accommodation and food, you’re can be looking at the thick end of a thousand pounds.

Yes – conferences should probably be considered as “training,” and training is vital. But I’d ask another question. How many stations have seen their training budgets cut back in recent years? That’s if you’re lucky enough to even have a training budget.

Maybe there are a few places where people think that they have nothing to learn going to conferences. But I’m sure that it’s more about the cost and perhaps the time out of the office than anything.

(And even in times of plenty, good luck persuading your boss that, as UK person, it’s important for you to be attending a Canadian radio conference.)

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