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Ding Dong - the media's in a tizz about Thatcher song

Why Radio 1's decision is the right one - and why this is a storm in a BBC tea-cup

Whatever you think of Margaret Thatcher's legacy, none can deny it's a divisive one - as this inventive blog post from blogger Diamond Geezer wittily demonstrates.

The availability of a wealth of music tracks on iTunes and other music services means that Ding Dong, The Witch is Dead, a short track from the Wizard of Oz, has been purchased by more than a few people.

How many people? I asked UK chart guru James Masterton how many songs it needs to be number one. In 2012, excluding the last two weeks of the year, he tells me the number one song sold, on average, 89,910 copies. It might not, of course, be number one: but it's been in the top five for much of this week.

So, now that the song's in the charts, the media's in a tizz about whether it should be played - in an entirely fabricated media storm.

First: the song's already been played, of course - at least, clips of it. Capital Birmingham played clips of it in the breakfast show on Tuesday, the day after Thatcher's death, with Capital Manchester's breakfast show, BBC Radio Newcastle and BBC Radio 1 all playing clips on the Wednesday, and BBC World Service following up early on Thursday morning.

Second: the main media furore is about the BBC Radio 1 chart show. Yet, this show has 1.3m listeners; the commercial radio equivalent The Big Top 40 has a million more listeners (2.3m). Yet, nobody is questioning Global Radio, who run that chart show: in spite of it being much more relevant to many more people.

So, it's mostly another media furore about the BBC, their joint sworn enemy. The last media storm managed to unseat a Director General, after all; and they're even deliberately misleading readers in order to make a cheap shot about Huw Edwards's tie, as I uncovered the other day.

The BBC are on a no-win path here. By playing it in full, they risk upsetting Thatcher fans and accusations of being run by 'lefties'. By not playing it at all, they risk accusations of government censorship and impartiality.

So it's nice to see a sensible, rational decision by Radio 1 controller Ben Cooper. The song isn't banned; nor will it be played in full:
I've therefore decided exceptionally that we should treat the rise of the song, based as it is on a political campaign to denigrate Lady Thatcher’s memory, as a news story. So we will play a brief excerpt of it in a short news report during the show which explains to our audience why a 70-year-old song is at the top of the charts. Most of them are too young to remember Lady Thatcher and many will be baffled by the sound of the Munchkins from the Wizard of Oz.
This decision is a pragmatic and sensible solution: one that'll doubtless please nobody, but one that shows a genuine desire not to offend, nor to brush under the carpet.

Ben Cooper's relatively new in the job: as is the new BBC Director General, Tony Hall. Hall has done the right thing by deferring the decision to Cooper: showing good leadership sense and faith in the Radio 1 management. In short, it's a thoughtful decision, correctly handled. This shows great promise for the new management at the top of the BBC.

James Cridland is the Managing Director of Media UK, and a radio futurologist: a consultant, writer and public speaker who concentrates on the effect that new platforms and technology are having on the radio business.
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18 comments

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Recommendations: 0
Richard Horsman
posted on Friday 12th April at 20:06

Absolutely agree Ben Cooper is caught between a rock and a hard place. Whatever he opts to do, he’ll face protest.

Also agree absolutely that Tony Hall has done the right thing delegating the decision to station and service management.

But Ben’s claim that playing a few seconds of the track (probably excluding the title hook, according to his interview with Eddie Mair) will ‘deny protestors the oxygen of publicity’ shows shocking naivety of how news works.

It’s a classic BBC fudge reminicent of a seventies furore over a Radio Times publicity picture for the Derek Jacobi dramatisation of “I, Claudius”.

The picture showed, in the background, a topless female slave. The decision to publish or not was referred up and up until (eventually) it’s said a Governors’ committee had to rule on it. Their pronouncement? “The young lady may have one breast exposed, but certainly not both”.
I don’t know if the story is true or apocryphal but it’s survived because it illustrates perfectly a particular BBC way of thinking.

Cooper could and should make a rational case for banning the song on the grounds of taste and decency OR broadcast and be damned on the grounds that these are the tunes the punters bought this week .. and the 1939 lyrics in themselves are innane, but inoffensive.

Either course of action would be more honest than playing it a short extract, without the ‘naughty bits’, and then getting a Newsbeat reporter to deliver a history lesson. The Beeb should grow a pair, make a decision and then be prepared to defend it.

You’re quite right that someone should prod Global off the fence and demand a decision about the commercial network chart show BTW.

Recommendations: 0
Twitter posted on Friday 12th April at 20:23
Recommendations: 0
Jonathan Cresswell
posted on Friday 12th April at 20:34

The commercial chart show is the interesting one to watch, you’re right. What I’ll be interested to know is of any conversations/debate between the stations that take it and the production team – while you’d hopefully trust and go with the decision of a partner you’re broadcasting the show of, if they take it or censor it, would listeners interpret that as a decision by the station when they hear it?

Sure, they can explain “well we didn’t choose to play it” or “well we didn’t choose to ban it” to listeners, but it’s still their station and that’s what happened on it – and if they get in heat for it… hm.

Obviously, trying to get consensus from all the stations about what should be done is nearly impossible (see public debate), so how that plays and listeners react will be one to watch. And if they could do a Newsbeat style explainer.

That is, if any listeners really react publicly, with the people likely to get offended instead too busy listening to Radio 1 to find out how to get offended by it. And this is another media-blow up that really just blows over without incident.

Recommendations: 0
James Cridland
posted on Friday 12th April at 20:43

Incidentally, the first radio station to play it – in full – appears to be Three D Radio, a community station in Adelaide, Australia – on Monday at 11.58pm UK time. Take a listen to the world’s most interesting and alert DJ.

Recommendations: 0
Ian Beaumont
posted on Friday 12th April at 23:56

This whole thing has been a conservative press manufactured storm in a teacup, and let’s face it, there were records made that actually talked about the death of Margaret Thatcher explicitly in the lyrics.

Frankly this is just another example of how the newspapers dictate the media agenda.

Recommendations: 0
Twitter posted on Saturday 13th April at 08:07
Recommendations: 0
Twitter posted on Saturday 13th April at 08:54
Recommendations: 0
Twitter posted on Saturday 13th April at 08:57
Recommendations: 0
Brian Butterworth
posted on Saturday 13th April at 09:05

James: You get a nice mention on this week’s MediaTalk.. Media Talk podcast: a ding dong over Radio 1’s chart show – Media – guardian.co.uk

Recommendations: 0
Mike Sainsbury posted on Saturday 13th April at 09:05

If there had been a campaign for people to download ‘Three times a lady’ in celebration of her electoral victories it would have been supported vigorously by the Tory party and the Daily Mail. Editorially the Chart Show merely records which songs have captured the popular imagination at any given time. There are any number of wider cultural (social and political) forces driving this at any given time and these may well find expression in re-released songs, covers etc. etc. It seems to me to be very dangerous for editorial decisions to be taken on the basis that the editor second guesses this influence and makes a judgement about appropriateness. This is just another example of how supine the BBC has become and how readily it will cave in to political pressure such as that exerted by John Whittingdale, chair of the Commons Media select committee.

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Credits: Photo Flickr / Duncan C