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Boston marathon: radio's future isn't just smartphone-shaped

If radio's future is only smartphones, we won't be serving our communities

The ugly news surrounding an apparent bombing at the Boston marathon should be where radio comes into its own. As the NAB is at pains to point out, radio is an emergency service.

Boston's WBZ - and, later, WBUR - showed that radio's strength is one of immediate news and information in a time of crisis.

Believe some in the radio industry, though, and they'll tell you that the future of radio is IP delivery via smartphone.

Yet there are news reports that the cellular network was officially shut down for a time in Boston after the event, to ensure terrorists couldn't use the network for communications. Whether that's true, other reports from the scene do point to cellphones being unusable from sheer traffic on the networks for some time.

Even on wifi, the increase in demand for streaming produced issues. While WBZ isn't listed on TuneIn, WBUR is: but the signal quickly started buffering and became partially unavailable for me (from a fast UK network) around an hour after the event.

FM reception, of course, continued without incident. Broadcast radio is perfect to reach millions of people at the same time - and copes flawlessly with massive demand.

If you owned an FM-equipped smartphone in Boston yesterday, you'd have been able to get fast-breaking news and information that only radio can give.

If you had to rely on IP, you'd have had nothing: just when you needed it most.

The internet is a great method of reaching people. But broadcast is hard to beat. The future of radio is multi-platform. Isn't it?

James Cridland is the Managing Director of Media UK, and a radio futurologist: a consultant, writer and public speaker who concentrates on the effect that new platforms and technology are having on the radio business.
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10 comments

Recommendations: 0
Clive West
posted on Tuesday 16th April at 10:06

BBC News reported that the cell network was shut down as a precaution to prevent more bombs be detonated. Sometimes even those wearing a vest have last minute doubts as to pull the trigger so the bomb maker does it for them.

Recommendations: 1
Paul Watters
posted on Tuesday 16th April at 14:25

There is a clue in the word “broadcast”. Although we seem to rely on smartphones and tablets if the data network is off – we are alone. Unless like me, you have an old style mobile with FM radio.
I just hope that in times of crisis any notion to move all radio broadcasts to DAB would be viewed as putting all “eggs in the same basket”. Pretty bloody useless in times of crisis when information (both public service information and intelligence gathering), is desperately sought.

Recommendations: 0
James Cridland
posted on Tuesday 16th April at 18:15

Incidentally, this radio forum claims that cellphone networks weren’t switched off – just very congested. Not sure how they know.

Recommendations: 0
Glyn Roylance
posted on Thursday 18th April at 12:49

When/if the mobile internet is ubiquitous and scaleable with broadcast-like technologies (ie MBMS), then you must admit the “emergency service” aspect that FM radio would still offer seems a bit niche…

As James said, most likely shape of future of services is multi-platform (heterogeneous networks is the current buzzword). It’s still a way off, but when majority of content is consumed via IP networks, I do wonder who will subsidise/fund the dedicated broadcast network part of the delivery jigsaw. If its only advantage is emergency, then it tends to suggest cost of dedicated broadcast networks will become a taxpayer burden.

Recommendations: 0
Peter Symonds
posted on Friday 19th April at 11:27

You can use DAB, DMB, DRM and HD-radio as a one way data transmission service in theory. It’s just nobody has developed anything to do it yet (to my knowledge). It could be use to get any sort of data to my smart for instance in times of emergency if it had a DAB receiver for instance.

Recommendations: 0
James Cridland
posted on Friday 19th April at 20:12

DAB/DMB (it’s the same thing) is a one-way data transmission service. That’s how it works.

Examples of how it delivers data – apart from, you know, live television and radio – includes travel data, electronic programme guides, and, right at the beginning of digital radio, something called the Digizone: a DAB-delivered online web service which included games and news information. You’ll also find slideshow being broadcast for some stations, including BBC and commercial. It’s also delivered advertising into taxi cabs in London; and in some parts of the world it also delivers advertisements to electronic billboards.

Recommendations: 0
Peter Symonds
posted on Saturday 20th April at 20:17

This is a problem not only for radio but the entire media including television. If we can make more mobile phones pick up a “one-way” IP type service using DVB, DAB, DMB...... then we wouldn’t have this problem of a blackout in information in critical times. The internet as we know it isn’t always that useful in times of need as we know it. Servers can get overloaded with requests or mobile phone coverage can get dropped due to security issues. Hence we need some sort of system in place.

Recommendations: 0
Art Grainger posted on Sunday 21st April at 09:38

Maggies funeral, a comparitively small, unimportant and minor event (though £10 MILLION to push a coffin around is obscene) compared to the real news stuff from Boston, certainly proved how vulnerable the internet is to traffic congestion, when even PC’s that were hard-wired to the internet struggled to get access during those hours.

Recommendations: 0
Paul Watters
posted on Sunday 21st April at 12:33

After the past week in news, I’ve almost forgotten what this article was about. “News & Information” and “getting it out to the masses”.
It is true to say that our digital services could use data stream in the same way of a Traffic flag to update information (DAB and online stream) albeit one way. In terms of a natural disaster, ordinary battery operated radio may be the only way to get information out to the survivors. Digital services could prove to be useless. (all hail ye olde AM/FM radio).

BUT my main concern about digital services is network congestion. How many bits of data can we squeeze through this “super highway” in the UK? Many broadcasters are hoping we move towards smart TV’s that stream programmes through broadband – not satellite. There are already a number of Freeview DigitalTV services that are available “through an internet connection” only. When the new BT Sport arrives, will that add demand for data transfer in the same way that “SKY TV on your mobile has done”?

During the recent Boston manhunt, over 90,000 people tuned into police radio scanner streams. Both Radio Reference and Broadcastify.com servers became swamped and many people couldn’t get as far as the front page as the servers failed. This showed the demand for the latest news whether it be via a police scanner or the local Boston radio stations that saw an increase in listeners online. Twitter saw a huge increase and demand on their servers during this manhunt. CNN/NBC/MSNBC had great difficulty talking to witnesses on cell phones (data congestion again?)
We seem to rely so much on the data network but if this failed completely, where would this leave use? Would this affect mobile phones services, DAB radio, radio STL links, Police and other emergency services (TETRA), etc.?

I’m sure BT, Virgin, Kingston Comms and other cable/fibre network owners would assure us that their networks are secure but quite recently BT had major network problems that effected the North of England, Scotland and Northern Ireland – That’s half the UK. Nowt to worry about then? I’ll stick to analogue radio thanks.

Recommendations: 0
Martin Phillp
posted on Sunday 21st April at 17:59

WBZ’s streams also went down on Friday evening as the second suspect was being hunted and arrested in Watertown.

Other stations, such as WRKO and WEEI were still online during the breaking news, but it’s clear where listeners went for the breaking news (bar the Boston scanner) outside the TSA.

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