Download a free Social Media handbook for journalists

The public service radio broadcaster for Sweden, Sveriges Radio, has published Social Media - A handbook for journalists.

The 87-page booklet is in English and freely available from the SR website. It starts:

Today social media are a natural part of the everyday lives of people all over
the world. With 4.5 million Facebook users, for example, Sweden is no. 38
on the list of the countries with most Facebook users.

This makes social media fantastic tools for communicating with our
audience. We can use them to spread our material, expand our networks,
gain new knowledge and receive invaluable help in our journalistic work.
By being present where our audience is, and showing that our communication is
seriously intended, we can become credible and relevant also for those who
have no previous relationship with Swedish Radio.

The handbook contains a variety of advice about how journalists - and media outlets - can best use social media, and is split into three parts: 'dialogue', 'research', and 'sharing'.

SR is a public-service broadcaster, commercial-free and funded from a licence-fee. It runs four national services on FM. One of three public service broadcasters in Sweden, it is funded by a television licence costing £204 per annum.

Download the booklet for free here