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NextRad.io: the radio ideas conference, 9 Sept: be there

Is your radio career worth £99?

In today’s job market, it’s not just your employer’s role to invest in you

On a cold February weekend in 1988, a rather shy 16-year-old made his own way to Leicester on the train. I was heading to “Sound FM”, the rather bizarre name that Leicester Sound had at the time, to be a weekend student at their Radio Training School.

David Lloyd taught me the science of a segue, and how to set levels correctly on a heavily processed station (on the intro, not the loudest bit of the song, you can always ride the fader). Steve Mericke taught me how to make silly jokes in between the songs when I had to talk. And a nice man with a beard taught me how to interview people and how to edit tape. The nice man with a beard got me my first proper job in radio. That’s the qualification I needed: a talent in editing magnetic tape. It got me a massive leg-up into a job at Pennine Radio in Bradford.

This cost me around £250, I think. That was a lot of money in 1988, particularly for a 16 year-old; after inflation, it’s £567 in today’s money. If I hadn’t invested in my chosen career, however, I’d have found it even harder to find a job. I might never have got into radio.

It’s one reason I’m really proud of running NextRad.io, the radio ideas conference, this year on the 9th September. Matt Deegan and I manage to squeeze over twenty amazing speakers together into one day. All our speakers give up their time to give some brilliant ideas and inspiration to the people that come; and the social aspect of the day is also very important to us. This is a great opportunity to meet people from across the industry at the same level as yourself - and give you and those you work with some great new ideas, from programming to social media. This year we’ve more speakers than ever before from non-UK broadcasters, too. If you want to see if the conference is ‘you’ - then have a look at the videos from past years at http://nextrad.io/

For the third year running, we’ve managed to keep the price down to £99 per person (as long as you book before 9 August). We’ve moved the event to a Monday, so it’s cheaper and easier for travel and hopefully means you need to take fewer days out of the office, too.

With more of us in radio having a ‘portfolio career’, working for many different companies at the same time, it’s never been more important to ensure that we’re investing in ourselves. And, as an investment, £99 for a full day of new ideas that can help you get your next promotion can’t be bad. It’s certainly much more affordable than my cold weekend in Leicester.

Book your NextRad.io tickets now

This blog post was originally written for Radio Today's #eRADIO newsletter. Subscribe here.

James Cridland is the Managing Director of Media UK, and a radio futurologist: a consultant, writer and public speaker who concentrates on the effect that new platforms and technology are having on the radio business.
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Comments

Recommendations: 1
Gareth Randall
posted on Wednesday 26th June at 13:23

Back in 1986, I was getting up at 5am on Saturdays in order to take the train to Chelmsford to help out on Timbo’s midmorning show on BBC Essex. It cost £1.75 return if memory serves, and my parents were paying.

Most of my friends had conventional Saturday jobs that actually paid money, and so they could afford luxuries that I couldn’t, but fortunately my parents decided that the experience and contacts would be useful for me (they’ve always been big believers in “it’s not what you know, it’s who you know”), which is why they kept funding me – even though they were hoping that I’d grow out of the radio thing and settle down to study to be a lawyer or similar.

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