Microsoft and Apple are harnessing the power of you
Why companies are making their marketing so you-centric

Coca-Cola's green marketing credentials fall flat
All brands face increased pressure to promote environmental message and keep customers happy

Publishers weigh up the perils and the positives of advertorials
Daily Express rapped by Advertising Standards Authority for disguising an advertorial as a news story

A Bellwether that doesn't quite ring true
A colleague describes the Institute of Practitioners in Advertising 's Bellwether report as the Pollyanna of the industry - when everyone else is bracing themselves for the worst, the quarterly industry health check can sometimes seem absurdly positive. And last week's report showed that the rate of downward revisions to marketing budgets has slowed for the second consecutive quarter. This has been wildly interpreted as a sign of those elusive green shoots the ad industry and its clients have been searching for, and linked to an improvement in business confidence.

Companies go fishing for a new image
It is a tale of two supermarkets: Sainsbury's and Waitrose. Both attempted to highlight their good practices on screen last week, but neither used advertising to do it. Sainsbury's let television cameras in to film the store's project of having shop staff come up with ideas to boost sales; Waitrose gave its backing to a documentary exposing the impact of overfishing. But have their efforts proved successful?