CNBC Africa programmes can be viewed free-to-air in Nairobi, Kenya, from tomorrow. A deal between the business broadcaster and Kenya’s Capital will enable the terrestrial station’s viewers to pick up the business channel 24 hours a day, seven days a week.
The partnership also opens up opportunities for advertisers who want to reach an upper income target audience in Nairobi, with minimum wastage. The CNBC Africa programme line-up will include regional based advertising slots and sponsorship opportunities.
The official launch will be held in Nairobi tomorrow.
(Source: Bizcommunity.com)
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