The Scotsman readership estimates for survey ending September 2011
Reach:
It was read by 146,000 adults.
Percentage reach:
It was read by 0.3% of the adult population.
We list readership figures, not sales
Media UK lists readership figures from NRS and not sales or circulation figures. This allows you to compare different media by the number of people they reach. Visit the NRS website for more information.