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The Advertiser - news archive

This is an archive of news about The Advertiser. Some links may no longer work, due to the transient nature of the internet.

TV?s importance to advertisers highlighted by Channel 4 chief
From UTalk Marketing. Posted July 1 2008, 5.48pm
?Intellectual elite? slammed (more)

Berwick Advertiser appoints new editor
From Press Gazette. Posted June 24 2008, 12.00am
The Berwick Advertiser has marked its 200th anniversary with the appointment of a new editor. (more)

Newspaper Society launches site to aid advertisers understanding regional differences in the UK
From Journalism.co.uk. Posted June 19 2008, 11.00pm
Site built using findings of Local Matters study into regional attitudes (more)

Berwick Advertiser Editor Steps Down
From allmediascotland - Spike. Posted June 10 2008, 8.09am
One of Scotland’s longest-serving local newspaper editors is reported to be stepping down. According to the HoldtheFrontPage website, the editor of the Berwick Advertiser, Janet Male, is leaving the paper after 13 years in charge. Says the website: “She will be moving... (more)

Maidenhead advertiser aims for tenfold increase in online revenue
From Journalism.co.uk. Posted May 26 2008, 11.00pm
A recently redesigned website and new sister titles are part of an ambitious online strategy for the paper (more)

CBS Radio chief hits the road to court advertisers
From Media Network Weblog. Posted May 17 2008, 11.34am
CBS Radio Chief Executive Dan Mason spent the last several weeks on a roadshow for advertisers, ready to rebut any claims his business cannot withstand satellite radio, iPods or a soft economy. Stopping in Los Angeles, Detroit, Chicago, New York and elsewhere, Mason pitched CBS Radio’s move into digital broadcasting and the overhauls at key [...] (more)

Maidenhead Advertiser owner buys two Berkshire titles in expansion move
From Press Gazette. Posted May 9 2008, 12.00am
Baylis and Co, publishers of the Maidenhead Advertiser, has bought two newspapers from Berkshire Media Group, a subsidiary of Dunfermline Press. (more)

New website boosts Advertiser's offering
From Hold the Front Page. Posted May 8 2008, 6.00am
Web team in place to boost the stats and continue internet push (more)

Morning Advertiser switches format in redesign
From Press Gazette. Posted April 28 2008, 12.00am
The world’s oldest trade publication, weekly pub-trade newspaper the Morning Advertiser, has unveiled a new look. (more)

Brand Republic: MySpace gives advertisers more control with new platform
From Journalism.co.uk. Posted April 22 2008, 10.06am
MySpace has launched a trail advertising platform across its site aimed at giving advertisers great control over what they do across the social network. The Community Builder platform allows advertisers them to build and customise campaigns. The platform also providers analytics to help gauge performance. (more)

Sir Martin Sorrell predicts growing role for advertisers in films and TV
From The Times. Posted April 21 2008, 12.00am
It is a phenomenon first parodied by <i>The Truman Show</i> in 1998 — creating entertaining content for the benefit of the advertising industry. Ten years on, advertisers and agencies are keen to turn the concept into reality.<br/> <br/> Sir Martin Sorrell, the chief executive of WPP, the advertising group, is pushing for his industry to work more closely with Hollywood stars and media companies to help to finance films and television series in which it can promote its clients’ products.<br/> <br/> As traditional spot advertising between programmes comes under increasing pressure, Sir Martin foresees the advertising industry co-owning a slice of productions and possibly having involvement in the creative process of programme-making.<br/> <br/> “There are some experiments being made by us and our competitors involving significant amounts of money,” he says.<br/> <br/> Product placement is commonly used in Hollywood blockbusters and British programmes on commercial television are widely sponsored, but the advent of advertisers and agencies funding programme-making, and potentially determining plotlines, would be a departure.<br/> <br/> It would also spark controversy about the quality of television programming.<br/> <br/> The European Union is considering recommending the relaxation of rules governing advertising on television. At the same time, Ofcom, the British regulator, which continues to enforce legislation governing product promotion on all forms of media in Britain, appears to be leaning towards more lenient rules concerning television advertising.<br/> <br/> In America, where rules governing advertising are less stringent, WPP has already created some branded content, co-producing the drama series <i>October Road</i> with Touchstone Television. That move took Group M, the media planning and buying division of WPP, into a role that traditionally is held by a production company, using its own finances to invest in the production. It then marketed opportunities within the show to advertisers.<br/> <br/> The advertising group said at the time that many similar productions were likely to follow, suggesting that this was the start of a trend.<br/> <br/> <i>October Road,</i> based on the return of a bestselling author to his small town American roots, made a strong debut on ABC when it aired in March last year. Although audiences tailed off, it averaged 10.5 million viewers and was recommissioned for a second series, with an option for a third.<br/> <br/> “We want to do it [<i>October Road</i>-style production deals] everywhere,” Sir Martin said at the time.<br/> <br/> “Content and intellectual property does give us an opportunity to add, or develop, a new business approach and a new structure to the way we develop our business, particularly in media planning and buying.”<br/> <br/> To help to ensure that big-name stars are involved in future shows, Sir Martin also wants to forge closer ties with Hollywood talent agents.<br/> <br/> “One of the things I think we don’t do well enough is develop intellectual property with people we know. For example, one of the things that’s struck me . . . is to work with Hollywood talent agencies like CAA, Endeavour, UTA or William Morris. We should work more closely with those people in trying to develop content ideas.” (more)

Sir Martin Sorrell of WPP sees big role for advertisers in films and TV
From The Times. Posted April 20 2008, 11.10pm
It is a phenomenon first parodied by <i>The Truman Show</i> in 1998 - creating entertaining content for the benefit of the advertising industry. Ten years on, advertisers and agencies are keen to turn the concept into reality.<br/> <br/> Sir Martin Sorrell, chief executive of WPP, the advertising group, is pushing for his industry to work more closely with Hollywood stars and media companies to help to finance films and television series in which it can promote its clients’ products.<br/> <br/> As traditional spot advertising between programmes comes under increasing pressure, Sir Martin foresees the advertising industry co-owning a slice of productions and possibly having involvement in the creative process of programme-making.<br/> <br/> “There are some experiments being made by us and our competitors involving significant amounts of money,” he says.<br/> <br/> Product placement is commonly used in Hollywood blockbusters and British programmes on commercial television are widely sponsored, but the advent of advertisers and agencies funding programme-making, and potentially determining plotlines, would be a departure.<br/> <br/> It would also spark controversy about the quality of television programming.<br/> <br/> The European Union is considering recommending the relaxation of rules governing advertising on television. At the same time, Ofcom, the British regulator, which continues to enforce legislation governing product promotion on all forms of media in Britain, appears to be leaning towards more lenient rules concerning television advertising.<br/> <br/> In America, where rules governing advertising are less stringent, WPP has already created some branded content, co-producing the drama series <i>October Road</i> with Touchstone Television. That move took Group M, the media planning and buying division of WPP, into a role that traditionally is held by a production company, using its own finances to invest in the production. It then marketed opportunities within the show to advertisers.<br/> <br/> The advertising group said at the time that many similar productions were likely to follow, suggesting that this was the start of a trend.<br/> <br/> <i>October Road,</i> based on the return of a bestselling author to his small town American roots, made a strong debut on ABC when it aired in March last year. Although audiences tailed off, it averaged 10.5 million viewers and was recommissioned for a second series, with an option for a third.<br/> <br/> “We want to do it [<i>October Road</i>-style production deals] everywhere,” Sir Martin said at the time.<br/> <br/> “Content and intellectual property does give us an opportunity to add, or develop, a new business approach and a new structure to the way we develop our business, particularly in media planning and buying.”<br/> <br/> To help to ensure that big-name stars are involved in future shows, Sir Martin also wants to forge closer ties with Hollywood talent agents.<br/> <br/> “One of the things I think we don’t do well enough is develop intellectual property with people we know. For example, one of the things that’s struck me . . . is to work with Hollywood talent agencies like CAA, Endeavour, UTA or William Morris. We should work more closely with those people in trying to develop content ideas.” (more)

Advertisers try the soft sell as TV drifts online
From Financial Times. Posted March 27 2008, 8.26pm
Video websites are experimenting with new formats in orderr to reach viewers who are growing resistant to intrusive marketing (more)

Stop caricaturing chimps, advertisers told
From The Independent. Posted March 14 2008, 12.00am
They have been used to sell everything from tea bags to bicycles and designer watches but the days of showing chimpanzees in TV commercials could be numbered, if a group of leading scientists gets its way. (more)

Google service for advertisers to view viewers may come to UK
From Media Guardian. Posted March 7 2008, 12.03am
Google is considering bringing its TV advertising service, now being tested in the US, to the British market. By Richard Wray (more)

Advertiser wins fight to lift 'unlawful' reporting restrictions on hammer assault verdicts
From Hold the Front Page. Posted March 3 2008, 6.10am
Jury's guilty call nearly went unheard after Contempt of Court ruling (more)

Advertisers spend millions for Super Bowl glory
From Daily Telegraph. Posted February 4 2008, 12.01am
Advertisers paid out an average of $2.7m (£1.3m) for a 30-second TV slot during last night's Super Bowl XLII. (more)

Telegraph to offer in-house production service for online advertisers
From Journalism.co.uk. Posted February 4 2008, 12.00am
New service will produce video and audio for online advertisers    (more)

Long-serving Advertiser man steps down after 31 years as editor
From Hold the Front Page. Posted January 30 2008, 8.40am
Journalist began his career in journalism as a cub reporter in 1969, and saw the paper through major technological change (more)

Advertiser is banned from Palace
From Press Gazette. Posted January 28 2008, 12.00am
?The Croydon Advertiser has been banned from Crystal Palace Football Club after it published what the club felt was an unbalanced story about one of its player’s involvement in a fight, writes Sarah Lagan. (more)

Croydon Advertiser is banned from Crystal Palace FC
From Press Gazette. Posted January 28 2008, 12.00am
The Croydon Advertiser has been banned from Crystal Palace Football Club after it published what the club felt was an unbalanced story about one of its player’s involvement in a fight, writes Sarah Lagan. (more)

Croydon Advertiser is banned from Crystal Palace FC for a fortnight
From Press Gazette. Posted January 28 2008, 12.00am
The Croydon Advertiser has been banned from Crystal Palace Football Club for two weekls after it published what the club felt was an unbalanced story about one of its player’s involvement in a fight, writes Sarah Lagan. (more)

Imus Sued for 4 Million Dollars by Disgruntled Advertiser
From radio.about.com. Posted January 26 2008, 8.05am
Imus under fire again? Yes, and this time from a former advertiser. According to reuters.com: "A book publisher that bought an ad on Don Imus's radio show is suing the... (more)

ITV to tackle advertisers on charges
From Daily Telegraph. Posted January 14 2008, 12.05am
ITV will go head to head with its advertisers this week as the Office of Fair Trading kicks off a review of the rules that limit how much Britain's biggest commercial TV station can charge for its airtime. (more)

Morning Advertiser circulation claims 'misleading', rules ad watchdog
From Press Gazette. Posted November 28 2007, 12.00am
Pub trade paper the Morning Advertiser made misleading claims about its circulation and that of its rival The Publican, the advertising industry watchdog has ruled. (more)

Morning Advertiser circulation claims were 'misleading'
From Press Gazette. Posted November 28 2007, 12.00am
Pub trade paper the Morning Advertiser made misleading claims about its circulation and that of its rival The Publican, the advertising industry watchdog has ruled. (more)

Advertiser's video footage brings attacker to court
From Hold the Front Page. Posted November 15 2007, 12.00am
Suspect sentenced to two years after admitting attacking an off-licence (more)

Top Tips For First Time Radio Advertisers By Martin Sims, Creative Director And Co-Founder, Leading Radio Specialists Eardrum
From Press Release, via webitpr. Posted November 7 2007, 2.30pm
? KEEP IT SIMPLE Make sure you have ONE simple message per script. It?s very tempting to cram in a variety of items, prices and product details, but that can be confusing to listen to. The same goes for contact details. Having a website, address, phone number and email address is too much for the listener to take in, so keep the call to action simple as well. ? DRAW THE LISTENER IN Radio is a very... (more)

World Cup runneth over for advertisers - not just with beer
From Financial Times. Posted October 19 2007, 3.00am
Michael Grade, executive chairman of ITV, the British company with exclusive UK broadcast rights to the Rugby World Cup, predicted "a winning weekend" as he... (more)

Croydon Advertiser reporter held by police
From Press Gazette. Posted September 28 2007, 12.00am
A weekly newspaper reporter was detained by police during a protest – but escaped to carry on reporting. (more)

New editors at Norwich Evening News and Swindon Advertiser
From Press Gazette. Posted August 28 2007, 12.00am
New editors were announced this week for two of the UK's leading regional dailies. (more)

Encouraging signs for advertisers
From Press Gazette. Posted August 28 2007, 12.00am
What does adland make of the magazine ABCs? Dan Pimm, head of press at Universal McCann explains (more)

Facebook loses more advertisers
From Media Guardian. Posted August 3 2007, 1.00am
Virgin Media is one of four more firms to withdraw their ads from Facebook. By Jemima Kiss. (more)

Helensburgh Advertiser editor moves to scotsman.com
From Hold the Front Page. Posted June 20 2007, 12.00am
News boss will develop future strategies and help website move to "next level" (more)

News group targets advertisers with launch of digital TV channel
From Hold the Front Page. Posted May 14 2007, 12.00am
Echo TV will be broadcast in hackney taxi-cabs as publisher moves into outdoor ad market (more)

Getting offline advertisers online
From Journalism.co.uk. Posted February 20 2007, 10.07am
Telegraph product manager tells Journalism.co.uk how adopting pay per click adverting and in-house contextual ads on the revamped travel pages brought 150 new advertisersemail this article   digg this   del.icio.us (more)

Advertiser's coverage snowballs after it is snowed under with reader pics
From Hold the Front Page. Posted February 13 2007, 12.00am
Paper fills 16-page supplement with readers' snow pictures - after first planning four pages of coverage (more)

East London Advertiser declares war on council paper
From Press Gazette. Posted January 25 2007, 3.52pm
4pm: Tower Hamlets council's loss-making free weekly newspaper comes under fire for being subsidised by the taxpayer. (more)

Web video games offer rich pickings for online advertisers
From The Times. Posted December 22 2006, 12.00am
Online multiplayer video games now command more attention than prime-time American television shows, viewing figures suggest, boosting the internet format's credentials as an advertising platform.... (more)

Iliffe buys Hertfordshire's free Advertiser Series
From Press Gazette. Posted November 13 2006, 5.37pm
Iliffe New & Media has acquired The Advertiser series of Hertfordshire-based free titles from Observer Standard Newspapers. (more)

Advertisers look to mobile phones as users seek free TV
From Media Guardian. Posted September 7 2006, 1.00am
Advertising on mobile phones is expected to boom over the next five years, creating a market worth more than $11.3bn (£6bn) annually. By Richard Wray. (more)

Italian TV advertisers will have to turn down the volume
From Media Network Weblog. Posted August 9 2006, 1.06pm
Italy’s government plans to clamp down on broadcasters turning up the volume when they show advertisements in order to get viewers’ attention. Communications Minister Paolo Gentiloni said research showed Italy’s three main channels on average raised the volume on adverts by 50 percent compared with ordinary programming, even though this is banned under Italian law. [...] (more)

Advertisers in pre-emptive strike
From Media Guardian. Posted July 7 2006, 8.17am
8am: Plans to curb junk food advertising on TV could be extended to all non-broadcast media, including the internet, under voluntary proposals put forward by advertisers and agencies. By Mark Sweney. (more)

ITV targets advertisers with AFP as ad revenue falls
From Brand Republic. Posted June 29 2006, 8.06am
LONDON - ITV is talking to Boots, Tesco and Reckitt Benckiser about advertiser-funded programming opportunities as it tries to offset the sharp drop in advertising revenue on ITV1 with new sources of revenue. (more)

ITV chief warns advertisers
From Media Guardian. Posted June 22 2006, 4.59pm
4pm: ITV's chief executive Charles Allen has warned advertisers that they are 'taking things for granted' as the broadcaster battles to scrap restrictions on the way it sells advertising slots. By Dan Milmo (more)

Key advertisers question the health of ITV
From Brand Republic. Posted June 15 2006, 9.06am
LONDON - Leading advertisers, including Procter & Gamble and Unilever, have expressed concerns over declining revenues at ITV1 and the knock-on effect on programme budgets. (more)

'Trust me, I'm an advertiser'
From Media Guardian. Posted June 6 2006, 12.29pm
Only one in eight viewers believes TV commercials are truthful and accurate. By John Plunkett. (more)

Advertisers to spend more money online than in newspapers
From Journalism.co.uk. Posted June 1 2006, 6.15pm
Report predicts online advertising will eclipse national press campaigns in value (more)

ITV advertisers hold back
From Media Guardian. Posted May 25 2006, 8.15am
8am: ITV's advertisers are withholding an estimated £76m in TV spend. By Mark Sweney. (more)

Former East London Advertiser editor found dead
From Press Gazette. Posted May 23 2006, 8.00am
Richard Tidiman, the former editor of the East London Advertiser, has died. (more)

Advertisers 'underuse' press campaigns
From Media Guardian. Posted April 27 2006, 2.43pm
1.30pm: National newspapers are an effective and 'underused' advertising medium for brands, a two-year study by the Newspaper Marketing Agency has found. By Mark Sweney. (more)

Instant replay of goals could be TV advertisers' latest weapon
From The Independent. Posted April 24 2006, 12.00am
The winning goal in a World Cup match could be inserted into a television commercial within minutes of the final whistle thanks to a revolution in the way advertisements are produced. (more)

Thinkbox study to look at how advertisers can get more out of TV
From Brand Republic. Posted April 12 2006, 11.04am
LONDON – Thinkbox is to invest £500,000 in a research project to get a better understanding of the relationships between the viewer and television, looking at traditional spot ads to programming and branded content. (more)

TV drama company wants leading role for advertisers
From Media Guardian. Posted January 31 2006, 7.14am
Power, the production firm behind The Virgin Queen, hopes to push back the boundaries for advertiser involvement in TV drama with a £16m project. By Meg Carter. (more)

Advertisers get further by tube
From Media Guardian. Posted January 26 2006, 7.35am
8am: Londoners pay more attention to advertising on the tube than on TV and radio, a study has found. By Stephen Brook. (more)

Complaint upheld against Sutton & Epsom Advertiser
From Press Gazette. Posted December 21 2005, 3.53pm
A mother’s complaint that a reporter from the Sutton & Epsom Advertiser interviewed her 15-year-old son without her consent has been upheld by the Press Complaints Commission. (more)