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Murdoch cuts WSJ and Post ad rates

From Media Guardian - posted

I see in the Financial Times that Rupert Murdoch is offering steep discounts to advertisers prepared to take space in the Wall Street Journal and the New York Post.It is part of an aggressive attack on the New York Times, timed just ahead of the 26 April launch of the WSJ's special New York edition. Aggressive? He is virtually giving away space by reportedly offering discounts of between 79 and 83% for full-page ads. Rightly, the FT points out that the strategy recalls the newspaper price wars Murdoch launched in 1993 by cutting the cover prices of The Times and The Sun.

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