TIML Radio: audience figures
Total Absolute Radio Network audience data for December 2012 to March 2013
- TSA:
- This media owner's radio stations broadcast to a total survey area of 52,352,000 adults (aged 15+).
- Reach:
- They were listened to by 3,252,000 people (6.0%) each week.
- Hours:
- Each listener tuned in for 7.9 hours per week - a total of 25,671,000.
- Share:
- In their area, they had a 2.5% market share.
Total weekly hours represents the total amount of listening to this media owner's radio stations. This is affected by the total amount of weekly listeners, or how long each audience member listens for. Hours is normally the most important number for advertising sales.
Total weekly listeners - total reach - represents the total amount of people who tune in to this media owner's radio stations. A 'listener' is counted as an adult 15+ who listens for at least five minutes.
Hours per listener shows how long people who tune in to this media owner's radio stations stay listening. This is useful to work out whether the audience likes what they hear: or the consistency of the station sound.
Total market share shows how strong media owner's radio stations is against other radio stations available. Since 1999, there have been many more radio stations launched, so total share will have decreased for most stations.
While not directly related to the radio output, the survey area population shows how many people live in the survey area that the above figures are based on. Sudden changes to this figure normally represent a change in the survey area, which is requested by stations themselves, reflecting a change in transmission or programming, and will affect the above figures. Otherwise, a slow growth reflects the growth in UK population.
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