Heart West Midlands audience data for October 2011 to March 2012
TSA:
This radio station broadcast to a total survey area of 3,584,000 adults (aged 15+).
Reach:
It was listened to by 766,000 people (21.%) each week.
Hours:
Each listener tuned in for 8.1 hours per week - a total of 6,238,000.
Share:
In its area, it had a 9.2% market share.
How are these figures calculated?
Wonder how radio listening figures are worked out? We can help
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Total weekly hours represents the total amount of listening to this radio station. This is affected by the total amount of weekly listeners, or how long each audience member listens for. Hours is normally the most important number for a radio station for advertising sales.
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Total weekly listeners - total reach - represents the total amount of people who tune in to this station. A 'listener' is counted as an adult 15+ who listens to this station for at least five minutes.
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Hours per listener shows how long people who tune in to this station stay listening. This is useful to work out whether the audience likes what they hear: or the consistency of this station's sound.
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Total market share shows how strong this station is against other radio stations available in this area. Since 1999, there have been many more radio stations launched, so total share will have decreased for most stations.
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While not directly related to the radio station's output, the survey area population shows how many people live in the survey area that the above figures are based on. Sudden changes to this figure normally represent a change in the station's survey area, which is requested by stations themselves, reflecting a change in transmission or programming, and will affect the above figures. Otherwise, a slow growth reflects the growth in UK population.
From the US?
Howdy! We don't do AQH figures in the UK; but our figure for weekly 'reach' is roughly the same as your weekly 'cume'. TSL is similar to our 'hours per listener' figure. And, a TSA in the US is the same as a TSA here. (You say tomato, we say tomato.) Of note: UK figures are based on a full 24 hour day, and a 7 day week - and the above figures measure radio listening on all platforms, including our digital radio and internet platforms.
Source: IPSOS/RSL. Media UK uses national audience data where it exists. These figures are not always comparable between surveys.
Full datasets used: Jun 1999: 100.7 Heart FM; Sep 1999: 100.7 Heart FM; Dec 1999: 100.7 Heart FM; Mar 2000: 100.7 Heart FM; Jun 2000: 100.7 Heart FM; Sep 2000: 100.7 Heart FM; Dec 2000: 100.7 Heart FM; Mar 2001: 100.7 Heart FM; Jun 2001: 100.7 Heart FM; Sep 2001: 100.7 Heart FM; Dec 2001: 100.7 Heart FM; Mar 2002: 100.7 Heart FM; Jun 2002: 100.7 Heart FM; Sep 2002: 100.7 Heart FM; Dec 2002: 100.7 Heart FM; Mar 2003: 100.7 Heart FM; Jun 2003: 100.7 Heart FM; Sep 2003: 100.7 Heart FM; Dec 2003: 100.7 Heart FM; Mar 2004: 100.7 Heart FM; Jun 2004: 100.7 Heart FM; Sep 2004: 100.7 Heart FM; Dec 2004: 100.7 Heart FM; Mar 2005: 100.7 Heart FM; Jun 2005: 100.7 Heart FM; Sep 2005: 100.7 Heart FM; Dec 2005: 100.7 Heart FM; Mar 2006: 100.7 Heart FM; Jun 2006: 100.7 Heart FM; Sep 2006: 100.7 Heart FM; Dec 2006: 100.7 Heart FM; Mar 2007: 100.7 Heart FM; Jun 2007: 100.7 Heart FM; Sep 2007: 100.7 Heart FM; Dec 2007: 100.7 Heart FM; Mar 2008: 100.7 Heart FM; Jun 2008: 100.7 Heart FM; Sep 2008: 100.7 Heart FM; Dec 2008: 100.7 Heart FM; Mar 2009: Heart 100.7 FM West Midlands; Jun 2009: Heart 100.7 FM West Midlands; Sep 2009: Heart 100.7 FM West Midlands; Dec 2009: Heart 100.7 FM West Midlands; Mar 2010: Heart 100.7 FM West Midlands; Jun 2010: Heart 100.7 FM West Midlands; Sep 2010: Heart 100.7 FM West Midlands; Mar 2011: Heart West Midlands; Jun 2011: Heart West Midlands; Sep 2011: Heart West Midlands; Dec 2011: Heart West Midlands; Mar 2012: Heart West Midlands;