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kmfm: audience figures

kmfm Group audience data for July 2013 to December 2013

This radio station broadcast to a total survey area of 1,080,000 adults (aged 15+).
It was listened to by 153,000 people (14.%) each week.
Each listener tuned in for 5.8 hours per week - a total of 885,000.
In its area, it had a 3.7% market share.
How are these figures calculated?
Wonder how radio listening figures are worked out? We can help

Total weekly hours represents the total amount of listening to this radio station. This is affected by the total amount of weekly listeners, or how long each audience member listens for. Hours is normally the most important number for advertising sales.


Total weekly listeners - total reach - represents the total amount of people who tune in to this radio station. A 'listener' is counted as an adult 15+ who listens for at least five minutes.


Hours per listener shows how long people who tune in to this radio station stay listening. This is useful to work out whether the audience likes what they hear: or the consistency of the station sound.


Total market share shows how strong radio station is against other radio stations available. Since 1999, there have been many more radio stations launched, so total share will have decreased for most stations.


While not directly related to the radio output, the survey area population shows how many people live in the survey area that the above figures are based on. Sudden changes to this figure normally represent a change in the survey area, which is requested by stations themselves, reflecting a change in transmission or programming, and will affect the above figures. Otherwise, a slow growth reflects the growth in UK population.

From the US?
Howdy! We don't do AQH figures in the UK; but our figure for weekly 'reach' is roughly the same as your weekly 'cume'. TSL is similar to our 'hours per listener' figure. And, a TSA in the US is the same as a TSA here. (You say tomato, we say tomato.) Of note: UK figures are based on a full 24 hour day, and a 7 day week - and the above figures measure radio listening on all platforms, including our digital radio and internet platforms.

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Credits: IPSOS/RSL. Full datasets used:Sep 2000: Mercury FM (Medway); Dec 2000: Mercury FM (Medway); Mar 2001: Mercury FM (Medway); Jun 2001: Mercury FM (Medway); Sep 2001: Mercury FM (Medway); Dec 2001: Mercury FM (Medway); Mar 2002: KM Radio Group; Jun 2002: KM Radio Group; Sep 2002: KM Radio Group; Dec 2002: KM Radio Group; Mar 2003: KM Radio Group; Jun 2003: KM-fm Group; Sep 2003: KM-fm Group; Dec 2003: KM-fm Group; Mar 2004: KM-fm Group; Jun 2004: KM-fm Group; Sep 2004: KM-fm Group; Dec 2004: KM-fm Group; Mar 2005: KM-fm Group; Jun 2005: KM-fm Group; Sep 2005: KM-fm Group; Dec 2005: KM-fm Group; Mar 2006: KM-fm Group; Jun 2006: kmfm Group; Sep 2006: kmfm Group; Dec 2006: kmfm Group; Mar 2007: kmfm Group; Jun 2007: kmfm Group; Sep 2007: kmfm Group; Dec 2007: kmfm Group; Mar 2008: kmfm Group; Jun 2008: kmfm Group; Sep 2008: kmfm Group; Dec 2008: kmfm Group; Mar 2009: kmfm Group; Jun 2009: kmfm Group; Sep 2009: kmfm Group; Dec 2009: kmfm Group; Mar 2010: kmfm Group; Jun 2010: kmfm Group; Sep 2010: kmfm Group; Dec 2010: kmfm Group; Mar 2011: kmfm Group; Jun 2011: kmfm Group; Sep 2011: kmfm Group; Dec 2011: kmfm Group; Mar 2012: kmfm Group; Jun 2012: kmfm Group; Sep 2012: kmfm Group; Dec 2012: kmfm Group; Mar 2013: kmfm Group; Jun 2013: kmfm Group; Sep 2013: kmfm Group; Dec 2013: kmfm Group;