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Heart: audience figures

Real Radio Wales (South) (now Heart Wales (South)) audience data for October 2013 to March 2014

This radio station broadcast to a total survey area of 1,884,000 adults (aged 15+).
It was listened to by 430,000 people (23.%) each week.
Each listener tuned in for 10.4 hours per week - a total of 4,477,000.
In its area, it had a 11.6% market share.
How are these figures calculated?
Wonder how radio listening figures are worked out? We can help

Total weekly hours represents the total amount of listening to this radio station. This is affected by the total amount of weekly listeners, or how long each audience member listens for. Hours is normally the most important number for advertising sales.


Total weekly listeners - total reach - represents the total amount of people who tune in to this radio station. A 'listener' is counted as an adult 15+ who listens for at least five minutes.


Hours per listener shows how long people who tune in to this radio station stay listening. This is useful to work out whether the audience likes what they hear: or the consistency of the station sound.


Total market share shows how strong radio station is against other radio stations available. Since 1999, there have been many more radio stations launched, so total share will have decreased for most stations.


While not directly related to the radio output, the survey area population shows how many people live in the survey area that the above figures are based on. Sudden changes to this figure normally represent a change in the survey area, which is requested by stations themselves, reflecting a change in transmission or programming, and will affect the above figures. Otherwise, a slow growth reflects the growth in UK population.

From the US?
Howdy! We don't do AQH figures in the UK; but our figure for weekly 'reach' is roughly the same as your weekly 'cume'. TSL is similar to our 'hours per listener' figure. And, a TSA in the US is the same as a TSA here. (You say tomato, we say tomato.) Of note: UK figures are based on a full 24 hour day, and a 7 day week - and the above figures measure radio listening on all platforms, including our digital radio and internet platforms.

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Credits: IPSOS/RSL. Full datasets used:Mar 2001: Real Radio; Jun 2001: Real Radio; Sep 2001: Real Radio; Dec 2001: Real Radio; Mar 2002: Real Radio (Wales); Jun 2002: Real Radio (Wales); Sep 2002: Real Radio (Wales); Dec 2002: Real Radio (Wales); Mar 2003: Real Radio (Wales); Jun 2003: Real Radio (Wales); Sep 2003: Real Radio (Wales); Dec 2003: Real Radio (Wales); Mar 2004: Real Radio (Wales); Jun 2004: Real Radio (Wales); Sep 2004: Real Radio (Wales); Dec 2004: Real Radio (Wales); Mar 2005: Real Radio (Wales); Jun 2005: Real Radio (Wales); Sep 2005: Real Radio (Wales); Dec 2005: Real Radio (Wales); Mar 2006: Real Radio (Wales); Jun 2006: Real Radio (Wales); Sep 2006: Real Radio (Wales); Dec 2006: Real Radio (Wales); Mar 2007: Real Radio (Wales); Jun 2007: Real Radio (Wales); Sep 2007: Real Radio (Wales); Dec 2007: Real Radio (Wales); Mar 2008: Real Radio (Wales); Jun 2008: Real Radio (Wales); Sep 2008: Real Radio (Wales); Dec 2008: Real Radio (Wales); Mar 2009: Real Radio (Wales); Jun 2009: Real Radio (Wales); Sep 2009: Real Radio (Wales); Dec 2009: Real Radio (Wales); Mar 2010: Real Radio (Wales); Jun 2010: Real Radio (Wales); Sep 2010: Real Radio (Wales); Dec 2010: Real Radio (Wales); Mar 2011: Real Radio (Wales); Jun 2011: Real Radio Wales; Sep 2011: Real Radio Wales; Dec 2011: Real Radio Wales; Mar 2012: Real Radio Wales; Jun 2012: Real Radio Wales; Sep 2012: Real Radio Wales; Dec 2012: Real Radio Wales; Mar 2013: Real Radio Wales; Jun 2013: Real Radio Wales; Sep 2013: Real Radio Wales; Dec 2013: Real Radio Wales; Mar 2014: Real Radio Wales (South) (now Heart Wales (South));