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Spire FM: audience figures

Spire FM audience data for May 2013 to March 2014

This radio station broadcast to a total survey area of 117,000 adults (aged 15+).
It was listened to by 40,000 people (34.%) each week.
Each listener tuned in for 6.9 hours per week - a total of 277,000.
In its area, it had a 12.0% market share.
How are these figures calculated?
Wonder how radio listening figures are worked out? We can help

Total weekly hours represents the total amount of listening to this radio station. This is affected by the total amount of weekly listeners, or how long each audience member listens for. Hours is normally the most important number for advertising sales.


Total weekly listeners - total reach - represents the total amount of people who tune in to this radio station. A 'listener' is counted as an adult 15+ who listens for at least five minutes.


Hours per listener shows how long people who tune in to this radio station stay listening. This is useful to work out whether the audience likes what they hear: or the consistency of the station sound.


Total market share shows how strong radio station is against other radio stations available. Since 1999, there have been many more radio stations launched, so total share will have decreased for most stations.


While not directly related to the radio output, the survey area population shows how many people live in the survey area that the above figures are based on. Sudden changes to this figure normally represent a change in the survey area, which is requested by stations themselves, reflecting a change in transmission or programming, and will affect the above figures. Otherwise, a slow growth reflects the growth in UK population.

From the US?
Howdy! We don't do AQH figures in the UK; but our figure for weekly 'reach' is roughly the same as your weekly 'cume'. TSL is similar to our 'hours per listener' figure. And, a TSA in the US is the same as a TSA here. (You say tomato, we say tomato.) Of note: UK figures are based on a full 24 hour day, and a 7 day week - and the above figures measure radio listening on all platforms, including our digital radio and internet platforms.

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Credits: IPSOS/RSL. Full datasets used:Sep 1999: Spire FM; Dec 1999: Spire FM; Mar 2000: Spire FM; Jun 2000: Spire FM; Sep 2000: Spire FM; Dec 2000: Spire FM; Mar 2001: Spire FM; Jun 2001: Spire FM; Sep 2001: Spire FM; Dec 2001: Spire FM; Mar 2002: Spire FM; Jun 2002: Spire FM; Sep 2002: Spire FM; Dec 2002: Spire FM; Mar 2003: Spire FM; Jun 2003: Spire FM; Sep 2003: Spire FM; Dec 2003: Spire FM; Mar 2004: Spire FM; Jun 2004: Spire FM; Sep 2004: Spire FM; Dec 2004: Spire FM; Mar 2005: Spire FM; Jun 2005: Spire FM; Sep 2005: Spire FM; Dec 2005: Spire FM; Mar 2006: Spire FM; Jun 2006: Spire FM; Sep 2006: Spire FM; Dec 2006: Spire FM; Mar 2007: Spire FM; Jun 2007: Spire FM; Sep 2007: Spire FM; Dec 2007: Spire FM; Mar 2008: Spire FM; Jun 2008: Spire FM; Sep 2008: Spire FM; Dec 2008: Spire FM; Mar 2009: Spire FM; Jun 2009: Spire FM; Sep 2009: Spire FM; Dec 2009: Spire FM; Mar 2010: Spire FM; Jun 2010: Spire FM; Sep 2010: Spire FM; Dec 2010: Spire FM; Mar 2011: Spire FM; Jun 2011: Spire FM; Sep 2011: Spire FM; Dec 2011: Spire FM; Mar 2012: Spire FM; Jun 2012: Spire FM; Sep 2012: Spire FM; Dec 2012: Spire FM; Mar 2013: Spire FM; Jun 2013: Spire FM; Sep 2013: Spire FM; Dec 2013: Spire FM; Mar 2014: Spire FM;