Star Radio in Cambridge audience data for May 2012 to March 2013
TSA:
This radio station broadcast to a total survey area of 277,000 adults (aged 15+).
Reach:
It was listened to by 25,000 people (9.0%) each week.
Hours:
Each listener tuned in for 4.2 hours per week - a total of 104,000.
Share:
In its area, it had a 1.7% market share.
How are these figures calculated?
Wonder how radio listening figures are worked out? We can help
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Total weekly hours represents the total amount of listening to this radio station. This is affected by the total amount of weekly listeners, or how long each audience member listens for. Hours is normally the most important number for advertising sales.
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Total weekly listeners - total reach - represents the total amount of people who tune in to this radio station. A 'listener' is counted as an adult 15+ who listens for at least five minutes.
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Hours per listener shows how long people who tune in to this radio station stay listening. This is useful to work out whether the audience likes what they hear: or the consistency of the station sound.
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Total market share shows how strong radio station is against other radio stations available. Since 1999, there have been many more radio stations launched, so total share will have decreased for most stations.
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While not directly related to the radio output, the survey area population shows how many people live in the survey area that the above figures are based on. Sudden changes to this figure normally represent a change in the survey area, which is requested by stations themselves, reflecting a change in transmission or programming, and will affect the above figures. Otherwise, a slow growth reflects the growth in UK population.
From the US?
Howdy! We don't do AQH figures in the UK; but our figure for weekly 'reach' is roughly the same as your weekly 'cume'. TSL is similar to our 'hours per listener' figure. And, a TSA in the US is the same as a TSA here. (You say tomato, we say tomato.) Of note: UK figures are based on a full 24 hour day, and a 7 day week - and the above figures measure radio listening on all platforms, including our digital radio and internet platforms.
Credits:IPSOS/RSL. Full datasets used:Jun 2000: Cambridge Red 107.9 FM; Jun 2001: 107.9 The Eagle; Sep 2001: Star 107.9; Dec 2001: Star 107.9 Cambridge; Mar 2002: Star 107.9 Cambridge; Jun 2002: Star 107.9 Cambridge; Sep 2002: Star 107.9 Cambridge; Dec 2002: Star 107.9 Cambridge; Mar 2003: Star 107.9 Cambridge; Jun 2003: Star 107.9 Cambridge; Sep 2003: Star 107.9 Cambridge; Dec 2003: Star 107.9 Cambridge; Mar 2004: Star 107.9 Cambridge; Jun 2004: Star 107 (Cambridge/Ely); Sep 2004: Star 107 (Cambridge/Ely); Dec 2004: Star 107 (Cambridge/Ely); Mar 2005: Star 107 (Cambridge/Ely); Jun 2005: Star 107 (Cambridge/Ely); Sep 2005: Star 107 (Cambridge/Ely); Dec 2005: Star Radio in Cambridge; Mar 2006: Star Radio in Cambridge; Jun 2006: Star Radio in Cambridge; Sep 2006: Star Radio in Cambridge; Dec 2006: Star Radio in Cambridge; Mar 2007: Star Radio in Cambridge; Jun 2007: Star Radio in Cambridge; Sep 2007: Star Radio in Cambridge; Dec 2007: Star Radio in Cambridge; Mar 2008: Star Radio in Cambridge; Jun 2008: Star Radio in Cambridge; Sep 2008: Star Radio in Cambridge; Dec 2008: Star Radio in Cambridge; Mar 2009: Star Radio in Cambridge; Jun 2009: Star Radio in Cambridge; Sep 2009: Star Radio in Cambridge; Dec 2009: Star Radio in Cambridge; Mar 2010: Star Radio in Cambridge; Jun 2010: Star Radio in Cambridge; Sep 2010: Star Radio in Cambridge; Dec 2010: Star Radio in Cambridge; Mar 2011: Star Radio in Cambridge; Jun 2011: Star Radio in Cambridge; Sep 2011: Star Radio in Cambridge; Dec 2011: Star Radio in Cambridge; Mar 2012: Star Radio in Cambridge; Jun 2012: Star Radio in Cambridge; Sep 2012: Star Radio in Cambridge; Dec 2012: Star Radio in Cambridge; Mar 2013: Star Radio in Cambridge;