TFM Radio audience data for October 2012 to March 2013
TSA:
This radio station broadcast to a total survey area of 818,000 adults (aged 15+).
Reach:
It was listened to by 169,000 people (21.%) each week.
Hours:
Each listener tuned in for 6.2 hours per week - a total of 1,051,000.
Share:
In its area, it had a 7.3% market share.
How are these figures calculated?
Wonder how radio listening figures are worked out? We can help
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Total weekly hours represents the total amount of listening to this radio station. This is affected by the total amount of weekly listeners, or how long each audience member listens for. Hours is normally the most important number for advertising sales.
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Total weekly listeners - total reach - represents the total amount of people who tune in to this radio station. A 'listener' is counted as an adult 15+ who listens for at least five minutes.
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Hours per listener shows how long people who tune in to this radio station stay listening. This is useful to work out whether the audience likes what they hear: or the consistency of the station sound.
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Total market share shows how strong radio station is against other radio stations available. Since 1999, there have been many more radio stations launched, so total share will have decreased for most stations.
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While not directly related to the radio output, the survey area population shows how many people live in the survey area that the above figures are based on. Sudden changes to this figure normally represent a change in the survey area, which is requested by stations themselves, reflecting a change in transmission or programming, and will affect the above figures. Otherwise, a slow growth reflects the growth in UK population.
From the US?
Howdy! We don't do AQH figures in the UK; but our figure for weekly 'reach' is roughly the same as your weekly 'cume'. TSL is similar to our 'hours per listener' figure. And, a TSA in the US is the same as a TSA here. (You say tomato, we say tomato.) Of note: UK figures are based on a full 24 hour day, and a 7 day week - and the above figures measure radio listening on all platforms, including our digital radio and internet platforms.
Credits:IPSOS/RSL. Full datasets used:Jun 1999: TFM; Sep 1999: TFM; Dec 1999: TFM; Mar 2000: TFM; Jun 2000: TFM; Sep 2000: TFM; Dec 2000: TFM; Mar 2001: TFM; Jun 2001: TFM; Sep 2001: TFM; Dec 2001: TFM; Mar 2002: TFM; Jun 2002: TFM; Sep 2002: TFM; Dec 2002: TFM; Mar 2003: TFM; Jun 2003: TFM; Sep 2003: TFM; Dec 2003: TFM; Mar 2004: TFM; Jun 2004: TFM; Sep 2004: TFM; Dec 2004: TFM; Mar 2005: TFM; Jun 2005: TFM; Sep 2005: TFM; Dec 2005: TFM; Mar 2006: TFM; Jun 2006: TFM; Sep 2006: TFM; Dec 2006: TFM; Mar 2007: TFM; Jun 2007: TFM Radio; Sep 2007: TFM Radio; Dec 2007: TFM Radio; Mar 2008: TFM Radio; Jun 2008: TFM Radio; Sep 2008: TFM Radio; Dec 2008: TFM Radio; Mar 2009: TFM Radio; Jun 2009: TFM Radio; Sep 2009: TFM Radio; Dec 2009: TFM Radio; Mar 2010: TFM Radio; Jun 2010: TFM Radio; Sep 2010: TFM Radio; Dec 2010: TFM Radio; Mar 2011: TFM Radio; Jun 2011: TFM Radio; Sep 2011: TFM Radio; Dec 2011: TFM Radio; Mar 2012: TFM Radio; Jun 2012: TFM Radio; Sep 2012: TFM Radio; Dec 2012: TFM Radio; Mar 2013: TFM Radio;