Central FM audience data for May 2012 to March 2013
TSA:
This radio station broadcast to a total survey area of 207,000 adults (aged 15+).
Reach:
It was listened to by 56,000 people (27.%) each week.
Hours:
Each listener tuned in for 4.8 hours per week - a total of 268,000.
Share:
In its area, it had a 7.8% market share.
How are these figures calculated?
Wonder how radio listening figures are worked out? We can help
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Total weekly hours represents the total amount of listening to this radio station. This is affected by the total amount of weekly listeners, or how long each audience member listens for. Hours is normally the most important number for advertising sales.
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Total weekly listeners - total reach - represents the total amount of people who tune in to this radio station. A 'listener' is counted as an adult 15+ who listens for at least five minutes.
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Hours per listener shows how long people who tune in to this radio station stay listening. This is useful to work out whether the audience likes what they hear: or the consistency of the station sound.
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Total market share shows how strong radio station is against other radio stations available. Since 1999, there have been many more radio stations launched, so total share will have decreased for most stations.
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While not directly related to the radio output, the survey area population shows how many people live in the survey area that the above figures are based on. Sudden changes to this figure normally represent a change in the survey area, which is requested by stations themselves, reflecting a change in transmission or programming, and will affect the above figures. Otherwise, a slow growth reflects the growth in UK population.
From the US?
Howdy! We don't do AQH figures in the UK; but our figure for weekly 'reach' is roughly the same as your weekly 'cume'. TSL is similar to our 'hours per listener' figure. And, a TSA in the US is the same as a TSA here. (You say tomato, we say tomato.) Of note: UK figures are based on a full 24 hour day, and a 7 day week - and the above figures measure radio listening on all platforms, including our digital radio and internet platforms.
Credits:IPSOS/RSL. Full datasets used:Jun 1999: Central FM; Sep 1999: Central FM; Dec 1999: Central FM; Mar 2000: Central FM; Jun 2000: Central FM; Sep 2000: Central FM; Dec 2000: Central FM; Mar 2001: Central FM; Jun 2001: Central FM; Sep 2001: Central FM; Dec 2001: Central FM; Mar 2002: Central FM; Jun 2002: Central FM; Sep 2002: Central FM; Dec 2002: Central FM; Mar 2003: Central FM; Jun 2003: Central FM; Sep 2003: Central FM; Dec 2003: Central FM; Mar 2004: Central FM; Jun 2004: Central FM; Sep 2004: Central FM; Dec 2004: Central FM; Mar 2005: Central FM; Jun 2005: Central FM; Sep 2005: Central FM; Dec 2005: Central FM; Mar 2006: Central FM; Jun 2006: Central FM; Sep 2006: Central FM; Dec 2006: Central FM; Mar 2007: Central FM; Jun 2007: Central FM; Sep 2007: Central FM; Dec 2007: Central FM; Mar 2008: Central FM; Jun 2008: Central FM; Sep 2008: Central FM; Dec 2008: Central FM; Mar 2009: Central FM; Jun 2009: Central FM; Sep 2009: Central FM; Dec 2009: Central FM; Mar 2010: Central FM; Jun 2010: Central FM; Sep 2010: Central FM; Dec 2010: Central FM; Mar 2011: Central FM; Jun 2011: Central FM; Sep 2011: Central FM; Dec 2011: Central FM; Mar 2012: Central FM; Jun 2012: Central FM; Sep 2012: Central FM; Dec 2012: Central FM; Mar 2013: Central FM;