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100-102 Real Radio: audience figures

Real Radio North East - (was Century Radio) audience data for October 2011 to March 2012

TSA:
This radio station broadcast to a total survey area of 2,242,000 adults (aged 15+).
Reach:
It was listened to by 309,000 people (14.%) each week.
Hours:
Each listener tuned in for 6.6 hours per week - a total of 2,031,000.
Share:
In its area, it had a 4.7% market share.
How are these figures calculated?
Wonder how radio listening figures are worked out? We can help
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Total weekly hours represents the total amount of listening to this radio station. This is affected by the total amount of weekly listeners, or how long each audience member listens for. Hours is normally the most important number for a radio station for advertising sales.

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Total weekly listeners - total reach - represents the total amount of people who tune in to this station. A 'listener' is counted as an adult 15+ who listens to this station for at least five minutes.

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Hours per listener shows how long people who tune in to this station stay listening. This is useful to work out whether the audience likes what they hear: or the consistency of this station's sound.

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Total market share shows how strong this station is against other radio stations available in this area. Since 1999, there have been many more radio stations launched, so total share will have decreased for most stations.

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While not directly related to the radio station's output, the survey area population shows how many people live in the survey area that the above figures are based on. Sudden changes to this figure normally represent a change in the station's survey area, which is requested by stations themselves, reflecting a change in transmission or programming, and will affect the above figures. Otherwise, a slow growth reflects the growth in UK population.

From the US?
Howdy! We don't do AQH figures in the UK; but our figure for weekly 'reach' is roughly the same as your weekly 'cume'. TSL is similar to our 'hours per listener' figure. And, a TSA in the US is the same as a TSA here. (You say tomato, we say tomato.) Of note: UK figures are based on a full 24 hour day, and a 7 day week - and the above figures measure radio listening on all platforms, including our digital radio and internet platforms.

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Data sources

Source: IPSOS/RSL. Media UK uses national audience data where it exists. These figures are not always comparable between surveys.

Full datasets used:
Dec 2000: Century 100-102; Mar 2001: Century 100-102; Jun 2001: 100-102 Century FM; Sep 2001: 100-102 Century FM; Dec 2001: 100-102 Century FM; Mar 2002: 100-102 Century FM; Jun 2002: 100-102 Century FM; Sep 2002: 100-102 Century FM; Dec 2002: 100-102 Century FM; Mar 2003: 100-102 Century FM; Jun 2003: 100-102 Century FM; Sep 2003: 100-102 Century FM; Dec 2003: 100-102 Century FM; Mar 2004: 100-102 Century FM; Jun 2004: 100-102 Century FM; Sep 2004: 100-102 Century FM; Dec 2004: 100-102 Century FM; Mar 2005: 100-102 Century FM; Jun 2005: 100-102 Century FM; Sep 2005: 100-102 Century FM; Dec 2005: 100-102 Century FM; Mar 2006: 100-102 Century FM; Jun 2006: 100-102 Century FM; Sep 2006: 100-102 Century FM; Dec 2006: Century FM (North East); Mar 2007: Century FM (North East); Jun 2007: Century FM (North East); Sep 2007: Century FM (North East); Dec 2007: Century FM (North East); Mar 2008: Century Radio (North East); Jun 2008: Century Radio (North East); Sep 2008: Century Radio (North East); Dec 2008: Century Radio (North East); Mar 2009: Century Radio (North East); Jun 2009: Real Radio (North East) - (was Century Radio); Sep 2009: Real Radio (North East) - (was Century Radio); Dec 2009: Real Radio (North East) - (was Century Radio); Mar 2010: Real Radio (North East) - (was Century Radio); Jun 2010: Real Radio (North East) - (was Century Radio); Sep 2010: Real Radio (North East) - (was Century Radio); Mar 2011: Real Radio (North East) - (was Century Radio); Jun 2011: Real Radio North East - (was Century Radio); Sep 2011: Real Radio North East - (was Century Radio); Dec 2011: Real Radio North East - (was Century Radio); Mar 2012: Real Radio North East - (was Century Radio);
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