No LBC on my digital radio
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Suse Rowley posted on Wednesday 31st October 2012 at 11:18I can’t get LBC on my digital radios either in my house or in the car. It is most annoying! I phoned through but apparently no engineers are available, so I had to leave a message. The recorded message said that there are no known faults. So where is my LBC? Will someone get back to me?
I live in South Yorkshire. I have had a reply from LBC and apparently there is no longer any digital broadcast to South Yorkshire. It is extremely annoying, We have listened regularly for several years, and there is nothing comparable locally!!!
LBC 97.3 has been removed from the Yorkshire mux replaced with Gold. The station has also been removed from the Edinburgh multiplex.
Incidentally Gold has also left the South Yorkshire multiplex, but continues in Leeds in addition to the new stream on the regional Yorkshire multiplex.
The South Yorkshire multiplex has been on-air for 12 years now. In the old days, it was the norm for services to be contracted for the full 12 year initial licence period.
It appears that now Gold is ceasing on the South Yorkshire multiplex, Global have decided that it is worth putting that on the regional Yorkshire multiplex instead of LBC.
Yet it’s likely Gold (or whatever the station will be branded post the Real and Smooth merger) will end up on the local Bauer owned multiplexes again in Yorkshire once MXR Yorkshire closes in 2015.
So it’s to do with money and listener numbers! I’d still rather have LBC. There is no alternative to it up here. It kept us amused and also informed. Shame on Media, they should have researched it better!
Interesting content and conversation-based format, impossible to replicate by algorithm, high production standards, and showing consistent audience improvement, replaced by nonstop music just like Spotify can do but with adverts and without a skip button.
Sadly, it seems the radio industry is killing itself.
I have a funny feeling that LBC will be arriving on Digital 1, probably sometime around the new year. Just a hunch.
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