RAJAR Q1 2012 on Media UKFollow @mediaukdiscuss
We’ve just updated our graphs for RAJAR. Find the radio station of your choice, hit the “listening figures” button, and you’ll see a bunch of interesting information (like that example for BBC Radio 6 Music).
New this quarter:
A new graph for “hours per listener”. This is a good metric for working out whether the listeners to the station think it’s any good, for example – or how consistent the station sound is. Note how BBC Radio 2 is recovering from a slump in time-per-listener as they post today’s record figures.
A new graph for “tsa size”. This hasn’t anything to do with radio station programming, but it’s useful to highlight when radio stations change their survey area. It didn’t help 96.3 Radio Aire much when they reduced their TSA size in the June 2011 survey.
Explanations of what’s what. RAJAR can be confusing if you’re outside the industry. We’ve helped explain what all the graphs are. (We’ve even helped the Americans understand what’s going on).
How RAJAR works. If that wasn’t above, we’ve a full article from the folks at RAJAR that explains how their service works.
Spotted any good graphs so far? We’d love to see a link to them…
I’m not sure the folk in South Wales would consider it a “good” graph, but take a look at the reach graph for Capital South Wales.
340,000 in the final book as Red Dragon. 207,000 listeners now as Capital. Ouch, ouch, ouch. Presumably a combination of the loss of a familiar heritage brand combined with local competition from Kiss, but still… ouch!