Virgin buys Absolute Radio?Follow @mediaukdiscuss
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Sky News are apparently reporting that Virgin have done a deal to buy Absolute Radio for £20m, working with Jonathan Ross (who gets the breakfast show, apparently).
Presumably, it’s a rebrand back to Virgin Radio.
Is this the best thing for the Golden Square station? Or would they be better served by being purchased by UTV?
Darn. Just when I started calling it Absolute Radio in my head, instead of Virg… no, Absolute Radio.
I think Absolute have managed to do a good job to grow and develop a brand.. How would that be effected by another name and management change?
I miss Virgin Radio. As does my father who switched from Absolute to Nation Radio after listening to the station since it launched in the 90s. I just find Absolute to be far too pretentious, blokey and tries far too hard to be ‘random’ and ‘quirky’ all the time – it’s the radio equivalent of spending all day with an International Politics student.
oh god i prefer absolute radio the way it i
Branson has form here – he sold Virgin Megastores to Smiths, then bought it back, then sold it again when he could see that music retail in the high street was dead on its arse. So evidently he thinks there’s money to be made in radio. I suppose somebody has to.
I try to be an exception from the typical interpol student! Lol
But surely u don’t want to put Ross in for the breakfast show?!! Ugh. I do like absolute but miss virgin, agreed :)
I wonder what Virgin plan to do with the DAB stations? Bring back the Virgin Radio Groove!
Perhaps they have done those things, but in terms of market share and therefore revenue it’s been something of a disappointment to the current owners and making money out of it is the only benchmark of a job well done. I think they are doing the right thing in getting out now, before the losses become too great. Smart move by the Times of India.
oh i agree.. to be honest unless your business (eg radio) is making money whats the point.. you had to hope that they where close though lol