Your Number 1 top radio tip?Follow @mediaukdiscuss
Every weekday on our Twitter feed, we like to offer something called a “Piptip”.
Quite simply it is a tip in 140 characters or less that offers help with regards to radio. It can be aimed at people trying to get into radio, or about the demo, a presenting tip, a tip for journalists etc.
We have been doing this for 3 months and we’re very much interested in what your 1 top radio tip would be?
We look forward to your replies.
(We look forward to your attribution!)
Only fade down the music as much as you need to when talking over it: listen back to make sure.
Here are three I’ve used on @radio_jingles before:
A golden rule for presenters: “When hosting a radio show imagine you’re talking to one person. Your ideal listener.”
A couple of tips to help with show prep (using social media to your advantage):
“Use Twitter local trends to find some interesting and up to date show prep for your next show.”
“Ask your audience a question on your Facebook page the day before you talk about it on air.”
Feel free to attribute.
Don’t join DigitalSpy!
But seriously, mine would be to know your audience and focus with marksman-like precision.
Thank you guys. Very much appreciated.
By all means, keep them coming and we will use them all in time, and of course, we will be more than happy to attribute.
A few from me.
Remember radio is a small industry. PCs do talk to each other and word soon gets round about who’s good and who’s a pain in the proverbial.
Forget the old saying “It’s not what you know but who you know” – “Who knows you, and what you can do” is usually more accurate. So network.
Try not to let yourself be all-consumed with radio – ensure you have a good work/life balance.
To get into the industry:
Meet the people behind the microphone, not just emails to email@example.com with a CV
Get yourself into a position where you can do as many hours as they can offer. That defining moment will come for you to make your name after all the hard work. You just need to be available to take it.
1> DON’T ‘know your audience’... seriously… get to know things with them… the minute you say you “know your audience” you will limit yourself. Be fallible and real… if you don’t know something then ASK THEM.
2> There are more of them (your audience) than you… and they have wonderful stories… air them.
3> Remember you are broadcasting to other radio people too… if you can have them saying “how did you do that?” then you’re onto a winner.
Thanks Robin, that was kind of what I was getting at – but you worded it far better than me!
Some advice I had a long time ago from Andy Archer – went along the lines – You will NEVER get in trouble for playing music and commercials – its when you open your mouth the trouble can start!!
When doing interviews or taking callers, listen and give them room to speak, remember the mantra “I’m not learning anything while I’m talking”.