Digital Marketing Executive, Bauer Media

Bauer Media is one of Europe’s largest privately owned publishing groups. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and over 40 local and national radio stations.

As part of Bauer Radio’s Digital Marketing Team based at Sheffield your creative copy writing will be vital to helping optimise our promotional messages via email, website content, promotional materials and of course radio script writing!

You will also be involved in generating traffic to the commercial websites predominately via Bauer assets and helping the Head of CRM Strategies & Digital Marketing with a variety of marketing tasks.

This is an ideal opportunity for graduates & digital marketing professionals early in their career to join a fast paced and evolving business.

Key objectives:
This is an excellent opportunity for an online marketing professional with a strong copywriting background to join a passionate and fast growing digital marketing team, and help take responsibility for all the creative marketing initiatives including social media channels, email marketing, radio advertisements, and online advertising across the groups growing portfolio of digital businesses.
The main areas in which you will be focusing on currently are our online voucher (‘Offers’) businesses and dating portfolio.

You will help to create the copy for radio advertisements, email marketing communications, website content and B2B promotional messages understanding your target audience, branding and business objectives.

Creative copy writing skills must have a fine balance between customer engagement, but also optimised keywords for SEO generated traffic

You will help manage all the various email communication types (newsletters, re engagement, trigger emails etc), understand the importance of split testing (copy, subject lines, templates), and data segmentation methods.

Person Specification:
We are looking for a web savvy team player who is confident and self motivated, with good communication skills, excellent written English skills, a flexible attitude and plenty of ideas.
You should have at least a year’s worth of experience within a marketing team or have a degree qualified in English, Journalism or Marketing and be passionate about web content, copywriting and be able to demonstrate this at the interview stage.
Knowledge of using an email client such as Exact Target, Mail Chimp and Ecommerce shop platforms such as Magento are desirable, but there will be in-house training on all systems.
Excellent PC skills (especially Excel, Word and Power Point).
SEO, PPC and Affiliate marketing knowledge/experience desirable but not essential.
A professional telephone manner and some previous customer care experience is also essential.

£20,000 – £22,000 per year dependent on experience