Digital Marketing Manager, Spire FM

An exciting opportunity for a Digital Marketing Manager based at Spire FM. part of the UKRD group (Number 1 Sunday Times Top 100 Best Company to Work For three years running).

The role includes responsibility for maintaining, developing and marketing the Spire FM website. This post also develops Spire FM’s social media programme, creating a strategy to extend our reach, and delivering activities that build networks, engage clients and listener’s, helps deliver prospective clients and increases our capacity to maximise revenue online.

Key responsibilities and tasks

*Managing the design and structure of the company website on a daily basis. *Improving the usability, content and traffic to both the company website and client sites that we manage. *Working with our News and Programming teams on devising strategies to drive online traffic to the website. *Working with the Sales Team to deliver web based promotions and digital marketing campaigns for both the company and clients. *Overseeing the social media strategy for the brand. *Review new technologies with the UKRD technology development team and to help keep the company at the forefront of developments in digital marketing. *Maintain and grow our user database and produce the monthly communications. By co-ordinating and producing the Spire FM VIP e-newsletter and e-shots. *Ensure that the website is compliant with legislation and adheres to relevant codes of good practice. *Work with the sales team to produce key digital metrics to support the information requirements of the organisation using tools such as Google Analytics and e-mail/data base reporting tools.

Knowledge/skills

*Good understanding and experience of using and developing online systems, particularly websites. *Knowledge of, and interest in, a comprehensive range of new media *Good experience of using relationship databases *Some knowledge of online developer tools *Good time management skills *Highly responsive approach to tasks and deadline *A well-developed understanding and passion for new technologies *An understanding of SEO, content management systems and a working knowledge of Adobe Photoshop or similar graphical production suite.

About Spire FM: A forward thinking well established team of people, passionate about radio/communication and their community. Working in a fun, challenging, environment the post commands a salary commensurate with experience.

The successful applicant will be utilising our own in-house developed content management system allowing them to design and work within the framework already in existence. The role will include full and comprehensive training.