Bauer Media to drop Big City Network brand
Follow @mediaukradioFrom The Drum - posted
The two packages, Bauer Place and Bauer Passion, will aim to offer the media company a more personal approach to its programming, and allow its commercial offer to be better understood. Financial brand Barclays is the first brand to sign a deal, working alongside Bauer Place. The new portfolio structure has been in development for over a year as the company aims to develop more relevant programmes and increase interaction with its UK listeners across its 42 local, regional and national stations.
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