Independent Aviation Sports Media Company, Flying Aces, seeks a Digital Marketing Manager for online channels.

Job Specification

This role is not just about driving online transactions, the objectives here are to develop top-flight customer engagement strategies and focus on growing their online community.

This is an all-encompassing digital marketing role influencing display advertising, email marketing, business development and monetization.

The Digital Marketing Manager will be responsible for managing the day to day running of several websites. It is necessary for the successful candidate to have experience across full service digital marketing including Design and Build Projects, Information Architecture, Online Advertising and Social Media.

The candidate should have the ability to develop site marketing strategy to improve user experience, increase site traffic and build customer retention plans. You shall manage cost effective traffic acquisition methods and site promotion, therefore SEO, PPC, social media and affiliate marketing experience is essential.

Key Responsibilities:

Devising the online marketing strategy, planning and implementation

Managing and developing key websites with a focus on content, customer experience and driving website traffic and monetisation of content

Building loyalty programmes

Managing affiliate partnerships and agencies

Monetization of site content

Seeking and expanding upon new business development and partnerships

Integrate digital concepts into all appropriate marketing campaigns and communication

Management of external Digital agencies and platform providers

Delivering insights via analytics, consumer and competitor research

Build business cases for new campaign ideas and new potential revenue opportunities through digital channels

Build relationships with the product team to source winning content and create new digital initiatives

Day to day management of digital projects including web builds, UID, SEO, eMarketing / eNewsletter campaigns and website improvement strategies

Coordinating full documentation and workflow management of a project

Skills:

• Strong account management, relationship building and client facing skills
• Strong business development skills
• Strong sales skills and a good understanding of digital media planning and negotiation
• Good knowledge of all things web including trends, online communication channels, social media and web technologies
• Great analytical skills
• Provide innovation and creative leadership within this recognised area of impact

Summary:

At present this is a standalone role operating within the management team of the marketing department. The successful candidate must be self-motivated and willing to be hands on.

A prerequisite for those interested in this position is that you have exposure and demonstrable evidence of success within a consumer focused brand, delivering effective acquisition, retention and consumer engagement strategies.

Remuneration:

£25,000 pro rata plus Commission – 2 days per week to start, for 3 months with the possibility of becoming full-time.