Lucozade Energy adverts return to TV after six years
From Media Guardian
Posted 22 Mar 2010, 07:03
Brand famous for using Lara Croft and Daley Thompson in its campaigns returns with skateboarding legend Stacy PeraltaLucozade Energy is to return to TV advertising after an absence of six years with a new commercial directed by skateboarding legend and documentary film director Stacy Peralta.The campaign, Lucozade's first since Ogilvy & Mather's quirky retro-feel ads of 2004, introduces the new brand positioning of "Do More".Lucozade's new ad, which breaks on cinema and TV tonight, is a traditional take on the adventure sport theme featuring ac...
Latest media news
Summer TV season high on comedy shows but sadly short on actual comedy
From Media Guardian. Posted 29 May 2012, 18:33
IFC, TBS and MTV would like you to spend your summer watching their shows, but the comedy will leave you feeling cold... (more)
From Media Guardian. Posted 29 May 2012, 18:33
IFC, TBS and MTV would like you to spend your summer watching their shows, but the comedy will leave you feeling cold... (more)
Guardian prepares long-form content strategy for connected TV
From New Media Age. Posted 29 May 2012, 17:20
Publisher is in discussions with connected TV manufactuers... (more)
From New Media Age. Posted 29 May 2012, 17:20
Publisher is in discussions with connected TV manufactuers... (more)
BBC Chief Seeks to Reassure MSPs Over Independence Referendum Coverage
From allmediascotland. Posted 29 May 2012, 15:50
The BBC is reporting its director-general, Mark Thompson, reassuring MSPs that "job cuts at the Corporation should not affect coverage of big stories like the Scottish independence referendum".The BBC report - on its website - features full-length vi... (more)
From allmediascotland. Posted 29 May 2012, 15:50
The BBC is reporting its director-general, Mark Thompson, reassuring MSPs that "job cuts at the Corporation should not affect coverage of big stories like the Scottish independence referendum".The BBC report - on its website - features full-length vi... (more)
Google wants greater French acceptance after winning TF1 copyright case
From paidContent:UK. Posted 29 May 2012, 15:34
Google is waving its victory in front of French culture makers, after emerging winner from a copyright infringement case brought by France’s largest TV network. (more)
From paidContent:UK. Posted 29 May 2012, 15:34
Google is waving its victory in front of French culture makers, after emerging winner from a copyright infringement case brought by France’s largest TV network. (more)
EXCLUSIVE: Star TV’s Hyde Park event postponed
From Biz Asia. Posted 29 May 2012, 12:42
BizAsia can exclusively confirm that Star TV's 'Celebrate Bollywood' event, which was scheduled to take place on Tuesday 10th July has been postponed. Read More →... (more)
From Biz Asia. Posted 29 May 2012, 12:42
BizAsia can exclusively confirm that Star TV's 'Celebrate Bollywood' event, which was scheduled to take place on Tuesday 10th July has been postponed. Read More →... (more)
Bauer Media kicks off dual-screen TV strategy with Channel 4
From New Media Age. Posted 29 May 2012, 12:40
Bauer wants to tap into real-time audience feedback to shape future content... (more)
From New Media Age. Posted 29 May 2012, 12:40
Bauer wants to tap into real-time audience feedback to shape future content... (more)
ITV1's 56 Up tops Monday 9pm viewing for third week running
From Media Guardian. Posted 29 May 2012, 12:19
Final instalment of landmark documentary holds its own against BBC's Chatsworth with 4.1 million average... (more)
From Media Guardian. Posted 29 May 2012, 12:19
Final instalment of landmark documentary holds its own against BBC's Chatsworth with 4.1 million average... (more)
Capita Group TV licensing contract enhanced by solutions from Pitney Bowes Software
From Press Release, via realwire. Posted 29 May 2012, 12:03
TV Licensing administration focuses on smarter targeting, web self-service and more efficient field operationsWindsor, Berks, 29 May 2012 – Pitney Bowes Software (PBS) - a global leader in customer data, analytics, communication software a... (more)
From Press Release, via realwire. Posted 29 May 2012, 12:03
TV Licensing administration focuses on smarter targeting, web self-service and more efficient field operationsWindsor, Berks, 29 May 2012 – Pitney Bowes Software (PBS) - a global leader in customer data, analytics, communication software a... (more)
Ofcom’s Ed Richards applies for BBC DG role
From Biz Asia. Posted 29 May 2012, 11:28
Ofcom’s Chief Executive Ed Richards has applied for the role of BBC’s Director General, which will be vacant this summer when Mark Thompson steps down. (more)
From Biz Asia. Posted 29 May 2012, 11:28
Ofcom’s Chief Executive Ed Richards has applied for the role of BBC’s Director General, which will be vacant this summer when Mark Thompson steps down. (more)
ZEE TV working on real-life paranormal activity show
From Biz Asia. Posted 29 May 2012, 11:14
ZEE TV is planning to launch a real-life paranormal activity show as part of its focus on bringing the horror genre back on the channel. The show currently untitled will be be filmed at various locations in India. (more)
From Biz Asia. Posted 29 May 2012, 11:14
ZEE TV is planning to launch a real-life paranormal activity show as part of its focus on bringing the horror genre back on the channel. The show currently untitled will be be filmed at various locations in India. (more)